bcit high school case competition - britannia...
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2013 BCIT High School Case Competition
The BCIT High School Case Competition was developed by
the BCIT School of Business in partnership with the Burnaby
School District and Vancouver School Board. The program
was targeted towards high school students in grades nine to
twelve. It consisted of three cases: Canadian Blood Services,
Fright Nights at Playland and Triple O’s. The program was
divided into two phases: mentorship and case competition.
The first phase consisted of members from the BCIT student
chapters of Meeting Professionals International (MPI),
Marketing Association (MA), and Entrepreneurial Action Us
(Enactus) that acted as mentors for the high school students.
This year, the BCIT High School Case Competition expanded
from five high schools in Burnaby to nine high schools in
both Burnaby and Vancouver. The high schools involved
were: Burnaby Central, North, South, Mountain, Eric
Hamber, Gladstone, Magee, Moscrop, and Windermere. For a month the mentors provided guidance
and answered questions the students had about developing a marketing plan. The first case, Canadian
Blood Services, was a non-presentation practice case. For most students, it was their first time
developing a marketing case, so the focus was on the basics of case development. The second case,
Fright Nights at Playland, was a presentation case and was also the connection to phase two of the
program, the case competition.
On Saturday, November 16, 144 high school students,
teachers, and mentors participated in the case competition
day. It was a full day of hard work that tested the high school
students’ ability to work as a cohesive team under tight time
pressures and apply what they learned the past month. In
the morning, the students presented their work on the
Fright Nights at Playland case. After the presentations, the
students were introduced to this year’s competition case –
Triple O’s. Cathy Tostenson, VP of Marketing and Menu
Development at White Spot gave a detailed overview of
Triple O’s need to differentiate itself from its competitors. In
the afternoon, the students were given 2.5 hours to enjoy
their lunch courtesy of Triple O’s and worked diligently to
develop a ten minute presentation that solves the problem
stated in the case. The winner of the 2013 BCIT High School
Case Competition was Burnaby North for the second year in
a row. Awards were also given out for the best market
research, most creative idea, and most strategic idea.
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The BCIT High School Case Competition is such an amazing project! I was fortunate enough to work with
a great team to organize this competition two years in a row. My main focus was the development and
organization of the case competition day. Last year the competition included five Burnaby High Schools
(87 people) and this year the competition expanded to nine high schools from both Burnaby and
Vancouver (144 people)! I would like to thank all the mentors and teachers for their support! The
mentors and teachers put so much effort into the competition day. It was a high pressure ten hour day
and yet they still had a smile on their face! They are in direct line of contact with the students and so
their positive energy passes onto the students. The smiles from last year’s competition are what made
me come back to organize this year’s competition. I wanted to see the event be once again successful,
even with more schools, and see the positive impact it has on the students.
Jennifer Wong
BCIT High School Case Competition Event Coordinator
Going into the Case Competition's second year, the planning team and I had a better idea of what to
expect and how the event was to run. With that in mind, having the Vancouver School Board join the
competition with four Vancouver schools was warmly welcomed. The prospect of the event almost
doubling in size was a bit daunting to me, but
also very exciting. I had an excellent experience
as Director; being closely involved with the
mentors, teachers, and sponsors really
demonstrated to me the unique roles that each
play in making the event a success. Knowing just
how impactful the experience was to last year's
participants made the multitude of meetings,
emails, and case writing hours a pleasure. Also,
having such great companies come on board,
such as Triple O's, PNE, and KIND Snacks added
excitement to the planning process and of
course, the event day. Once again, the high
school students impressed and amazed us all
with their passion and eagerness to learn and
perform! Thanks to the hard work and
enthusiasm of the students, mentors, teachers,
sponsors, and supporters, I'm delighted to say
that the event was a huge success!
Ayda Dabiri
BCIT High School Case Competition Director
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Thank you to our sponsors for their support of the BCIT High School Case Competition.
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Thank you to the mentors of the three BCIT student clubs.
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