bbc anchor project talk 260211

Presented by Steve Virgin at BBC Anchor project - February 26th, 2011

Bristol & Wikipedia

National chapter of Wikimedia volunteers

Recognized by Foundation, but independent

Founded 2008

Promote free content & seek volunteers

Wikimedia UK

Wikipedia only one of many projects

Wikipedia building a growing relationship with city

Bristol-Wikipedia Connection Global Fund Raising Conference May ‘10

Wikipedia @10 – January 13 2011

Wikipedia is a 411m a month window on the world

Worldwide unique visitors

Google Sites (includes YouTube) 831 million

Microsoft Sites 692 million

Yahoo! Sites 594 million

Facebook 500 million

Wikimedia Foundation Sites 411 million

AOL 286 million

eBay 250 million

CBS Corporation (includes CNET) 203 million

Amazon Sites 195 million

Wikimedia reach – per month

A ‘City’ pages comparison from 2009 – likely to be higher now

The ‘Bristol’ Wikipedia Page saw 696,928 hits (avg: 58,077 per month)

The ‘Birmingham’ Wikipedia Page saw 908,310 hits (avg: 75,692)

The ‘Manchester’ Wikipedia Page saw 1,132,595 hits (avg: 94, 382)

The ‘Leeds’ Wikipedia page saw 572,105 hits (avg: 47,605)

Setting targets for Bristol – all the pages across all the languages?

Content sharing

2008 Share contentGerman State Archiveputs 82,500 low resimages on WikimediaCommons

2008 Share contentMuseum of the TropicsAmsterdam – 45,000images on Maroon &their culture

Summer ‘10 - Get involvedBackStage Pass British MuseumHosts expert tour day for Wikimediansto encourage cooperation &collaboration on pages

2010 Share contentNew images from thesalvage of the MaryRose

Summer ‘10 – Hoxne ChallengeMuseum team work together toedit Hoxne Hoard Wikipediaarticle with aim to meetexacting quality standards

June 2010 – Wikipedian inResidence @ British Museum

Projects Wikipedia have been involved in

Large Donation Case Study – Bundesarchiv

Between Bundesarchiv and Wikimedia Deutschland

Starting on December 4, 2008 Wikimedia Commons

received more than 80,000 files.

Creative Commons Attribution ShareAlike (CC-BY-SA)

800 px in size on the longer side

Large Donation Case Study – Bundesarchiv

Success for the BundesarchivWebsite traffic doubledPrint sales increased 50%1000+ corrections in metadataPermanent link backs to archive

Success for WikimediaAt the time, the single largest image donation to Wikipedia15000 images in use on 42000 articles.

Large Donation Case Study – Bundesarchiv

There is stunning content to share

How about restoring old documents?

John Quincy Adams(Library of congress)

John Quincy AdamsRESTORED by Lise Broer

Wounded Knee aftermathORIGINAL (Library of Congress)

Wounded Knee aftermath - RESTORED by Lise Broer

Videos, books, pictures, text – many ways to beef up Bristol content

What about languages?

Wikipedia languagesEnglish contains 3,562,751 articles. Then German with 1,192,312 followed by French with 1,070.096.

Other Wikipedias are available; some of the largest are listed below.

More than 500,000 articles: Deutsch · Español · Français · Italiano · Nederlands · 日本語  · Polski · Português · Русский

More than 150,000 articles: Bahasa Indonesia · Català · Česky · 한국어  · Magyar · Norsk (bokmål) · Română · Suomi · Svenska · Tiếng Việt · Türkçe · Українська · 中文

More than 100,000 articles: العربية · Bahasa Melayu · Български · Dansk · Esperanto · Lietuvių · Slovenčina · Slovenščina · Српски / Srpski · فارسی · עברית

More than 50,000 articles: Eesti · Ελληνικά · Simple English · Euskara · Galego · Hrvatski · Norsk (nynorsk) · ไทย

More than 200+ languages

Wikipedia sees rapid growth for developing world content

Can we get our own ethnic groups to contribute?

Teaching?

Teaching/learning with WikipediaControls on Wikipedia encourage discipline & learning...

Verifiability— material already published by notable source

No original research – so reading source, learning & applying it

Inline citations – teaches style, presentation, academic referencing

Skills - copy editing, proofreading, source analysis, material selection

Collaborative working – work in teams to produce results

Neutral point of view – teaches ability to see ALL points of view

Writing for the global audience – increase scope & responsibility

Get classes involved with cool projects around globe

Donation by the State Library of Queensland The State Library of Queensland has donated 50,000 copyright-free photographs documenting some of the history of Queensland. We need help categorizing the images, and completing and re-wording image descriptions. You can read more about how to help here.

The IUCN Red List of Threatened Species is the world's most comprehensive inventory of the global conservation status of plant and animal species. Starting in June of 2010, the IUCN red list has authorized the production of distribution maps from their spatial data. There are currently ~25,000 species on the Red List

Though there was none of the pomp and circumstance associated with the Sun King, Monday was nevertheless a historic day for the Château de Versailles, as it officially welcomed Wikipedia intern Benoît Evellin into the palace for six months. From within the historic institution, Evellin is charged with organizing a community of contributors to improve Wikipedia articles on Versailles and to create digital images.

Trying something new

Trying something new! QR Codes at Derby Museum

QR codes have become more prevalent in

marketing circles and have been integrated

into both traditional and interactive

campaigns.

Media where QR codes have been deployed

include: billboard ads, guerilla marketing

campaigns, in-store displays, event ticketing

and tracking, trade-show management,

business cards, print ads, contests, direct

mail campaigns, websites, email marketing,

and couponing just to name a few.

QR Mobile Codes – Quick Response

So what can you do

• Clean up the content – add better content, more visual (pictures/videos)

• Add more links across the pages – adds to click through

• If you are spoken about in notable sources use them to enhance your page – press writes about you in flattering terms

• Add lively content to Wiki pages increases hits, increases standing

• Wiki page will often be the first impression someone gets of a town or an organisation – so make the most of it

Increasing hits to existing pages

Work on pages about the City?

Bristol Project – join others already doing it

Scavenger Hunts for Content

A drive to increase Wikimedia Commons photographs of museum content the month-long competition featured a series of events that began at the Victoria and Albert Museum

Edit Parties – make the involvement wide

• Have a party

• Teach & train highest quality article standards

• Challenge the city to get a page on the Featured Article page

• Make the pages edited topical/educational content

• Involve academic, celebrities

• Involve archivists, librarians & expert content curators

Bristol Green Open & Social

One year on!!!

Is Bristol taking full advantage of Wikipedia?

Page viewed only 855 times in January

Page viewed only 1,089 times in January

Page viewed only 602 times in January

Page viewed only 6,431 times in

January

The Matthew page viewed only 1,523 times in January

Page viewed only 1,318 times in

January

Page hardly ever viewed 288

times in January

Already using - BBC Wildlife Finder

• Outreach explaining Wikipedia

• Holding meetings like GLAM-WIKI, our Annual Conference, etc.

• Organising joint events with partners

• Volunteer-led projects

• Wikipedian in Residence British Museum

• Helping GLAM sector make collections visible by sharing them online

• Partnering institutions in developing e-volunteer programs

• Supporting the charitable activities of the Wikimedia Foundation

Things WMUK wants to do

Our wider objective