bbc anchor project talk 260211
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BBC Anchor Project Talk in Bristol Feb 2011TRANSCRIPT
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Presented by Steve Virgin at BBC Anchor project - February 26th, 2011
Bristol & Wikipedia
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National chapter of Wikimedia volunteers
Recognized by Foundation, but independent
Founded 2008
Promote free content & seek volunteers
Wikimedia UK
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Wikipedia only one of many projects
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Wikipedia building a growing relationship with city
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Bristol-Wikipedia Connection Global Fund Raising Conference May ‘10
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Wikipedia @10 – January 13 2011
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Wikipedia is a 411m a month window on the world
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Worldwide unique visitors
Google Sites (includes YouTube) 831 million
Microsoft Sites 692 million
Yahoo! Sites 594 million
Facebook 500 million
Wikimedia Foundation Sites 411 million
AOL 286 million
eBay 250 million
CBS Corporation (includes CNET) 203 million
Amazon Sites 195 million
Wikimedia reach – per month
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A ‘City’ pages comparison from 2009 – likely to be higher now
The ‘Bristol’ Wikipedia Page saw 696,928 hits (avg: 58,077 per month)
The ‘Birmingham’ Wikipedia Page saw 908,310 hits (avg: 75,692)
The ‘Manchester’ Wikipedia Page saw 1,132,595 hits (avg: 94, 382)
The ‘Leeds’ Wikipedia page saw 572,105 hits (avg: 47,605)
Setting targets for Bristol – all the pages across all the languages?
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Content sharing
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2008 Share contentGerman State Archiveputs 82,500 low resimages on WikimediaCommons
2008 Share contentMuseum of the TropicsAmsterdam – 45,000images on Maroon &their culture
Summer ‘10 - Get involvedBackStage Pass British MuseumHosts expert tour day for Wikimediansto encourage cooperation &collaboration on pages
2010 Share contentNew images from thesalvage of the MaryRose
Summer ‘10 – Hoxne ChallengeMuseum team work together toedit Hoxne Hoard Wikipediaarticle with aim to meetexacting quality standards
June 2010 – Wikipedian inResidence @ British Museum
Projects Wikipedia have been involved in
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Large Donation Case Study – Bundesarchiv
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Between Bundesarchiv and Wikimedia Deutschland
Starting on December 4, 2008 Wikimedia Commons
received more than 80,000 files.
Creative Commons Attribution ShareAlike (CC-BY-SA)
800 px in size on the longer side
Large Donation Case Study – Bundesarchiv
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Success for the BundesarchivWebsite traffic doubledPrint sales increased 50%1000+ corrections in metadataPermanent link backs to archive
Success for WikimediaAt the time, the single largest image donation to Wikipedia15000 images in use on 42000 articles.
Large Donation Case Study – Bundesarchiv
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There is stunning content to share
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How about restoring old documents?
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John Quincy Adams(Library of congress)
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John Quincy AdamsRESTORED by Lise Broer
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Wounded Knee aftermathORIGINAL (Library of Congress)
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Wounded Knee aftermath - RESTORED by Lise Broer
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Videos, books, pictures, text – many ways to beef up Bristol content
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What about languages?
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Wikipedia languagesEnglish contains 3,562,751 articles. Then German with 1,192,312 followed by French with 1,070.096.
Other Wikipedias are available; some of the largest are listed below.
More than 500,000 articles: Deutsch · Español · Français · Italiano · Nederlands · 日本語 · Polski · Português · Русский
More than 150,000 articles: Bahasa Indonesia · Català · Česky · 한국어 · Magyar · Norsk (bokmål) · Română · Suomi · Svenska · Tiếng Việt · Türkçe · Українська · 中文
More than 100,000 articles: العربية · Bahasa Melayu · Български · Dansk · Esperanto · Lietuvių · Slovenčina · Slovenščina · Српски / Srpski · فارسی · עברית
More than 50,000 articles: Eesti · Ελληνικά · Simple English · Euskara · Galego · Hrvatski · Norsk (nynorsk) · ไทย
More than 200+ languages
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Wikipedia sees rapid growth for developing world content
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Can we get our own ethnic groups to contribute?
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Teaching?
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Teaching/learning with WikipediaControls on Wikipedia encourage discipline & learning...
Verifiability— material already published by notable source
No original research – so reading source, learning & applying it
Inline citations – teaches style, presentation, academic referencing
Skills - copy editing, proofreading, source analysis, material selection
Collaborative working – work in teams to produce results
Neutral point of view – teaches ability to see ALL points of view
Writing for the global audience – increase scope & responsibility
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Get classes involved with cool projects around globe
Donation by the State Library of Queensland The State Library of Queensland has donated 50,000 copyright-free photographs documenting some of the history of Queensland. We need help categorizing the images, and completing and re-wording image descriptions. You can read more about how to help here.
The IUCN Red List of Threatened Species is the world's most comprehensive inventory of the global conservation status of plant and animal species. Starting in June of 2010, the IUCN red list has authorized the production of distribution maps from their spatial data. There are currently ~25,000 species on the Red List
Though there was none of the pomp and circumstance associated with the Sun King, Monday was nevertheless a historic day for the Château de Versailles, as it officially welcomed Wikipedia intern Benoît Evellin into the palace for six months. From within the historic institution, Evellin is charged with organizing a community of contributors to improve Wikipedia articles on Versailles and to create digital images.
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Trying something new
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Trying something new! QR Codes at Derby Museum
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QR codes have become more prevalent in
marketing circles and have been integrated
into both traditional and interactive
campaigns.
Media where QR codes have been deployed
include: billboard ads, guerilla marketing
campaigns, in-store displays, event ticketing
and tracking, trade-show management,
business cards, print ads, contests, direct
mail campaigns, websites, email marketing,
and couponing just to name a few.
QR Mobile Codes – Quick Response
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So what can you do
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• Clean up the content – add better content, more visual (pictures/videos)
• Add more links across the pages – adds to click through
• If you are spoken about in notable sources use them to enhance your page – press writes about you in flattering terms
• Add lively content to Wiki pages increases hits, increases standing
• Wiki page will often be the first impression someone gets of a town or an organisation – so make the most of it
Increasing hits to existing pages
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Work on pages about the City?
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Bristol Project – join others already doing it
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Scavenger Hunts for Content
A drive to increase Wikimedia Commons photographs of museum content the month-long competition featured a series of events that began at the Victoria and Albert Museum
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Edit Parties – make the involvement wide
• Have a party
• Teach & train highest quality article standards
• Challenge the city to get a page on the Featured Article page
• Make the pages edited topical/educational content
• Involve academic, celebrities
• Involve archivists, librarians & expert content curators
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Bristol Green Open & Social
One year on!!!
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Is Bristol taking full advantage of Wikipedia?
Page viewed only 855 times in January
Page viewed only 1,089 times in January
Page viewed only 602 times in January
Page viewed only 6,431 times in
January
The Matthew page viewed only 1,523 times in January
Page viewed only 1,318 times in
January
Page hardly ever viewed 288
times in January
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Already using - BBC Wildlife Finder
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• Outreach explaining Wikipedia
• Holding meetings like GLAM-WIKI, our Annual Conference, etc.
• Organising joint events with partners
• Volunteer-led projects
• Wikipedian in Residence British Museum
• Helping GLAM sector make collections visible by sharing them online
• Partnering institutions in developing e-volunteer programs
• Supporting the charitable activities of the Wikimedia Foundation
Things WMUK wants to do
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Our wider objective