badass: making search awesome - jonti bolles | searchhou
Post on 05-Apr-2017
137 Views
Preview:
TRANSCRIPT
BadAss: Making Search Awesome
White Hat Ops
Jonti Bolles | jonti@whitehat-ops.com
What do Users have to do with SEO?
Learn How to Fish
Kathy Sierra
• History Lesson
• Serious Pony
• Programmer
• Writer
Making Users Awesome
• appreciating the context within which your site experience lives
• focusing on reducing cognitive resource leaks
• helping users find a state of flow when using your product in their context
• high value - very high quantity learning process
Jonti Bolles | jonti@whitehat-ops.com
–Kathy Sierra
Simple Test
2 vs. 7
Cognitive Resource Leak
Fruit or Cake?
Difference of 5 extra digits
Stop decision making - Just DO
Cognitive Resources Leaks
= Bad Choices
How do you teach a Mastered Skill?
• 10000 Repetitions?
• Perceptual Knowledge
• “How do you do it ?- I Just know”
• https://twitter.com/george_10g
Single Task - Shorten the Time to Expert
High Quality
Very - High Quantity
Examples
Situational Awareness
• Schema Markup
• Events
• City Specific
• Audience Specific
• What Makes a Success
• Markup
• Write Great Titles
Jonti Bolles | jonti@whitehat-ops.com
Local Events
Claim SERP real estate
Increase Findability
Jonti Bolles | jonti@whitehat-ops.com
Make users feel awesome
Mobile Views
Recurring or one Time Events
Specific Dates
16
Like Minded Audience
Can you create an event type?
17
Annual Events
Build in the URL structure
18
Local Events
Leverage other Event Lists
19
Industry Events
Leverage other Event Lists
20Jonti Bolles | jonti@whitehat-ops.com
Learn Something New
Can you create an event type?
21
Educational
Online coursesFree seminars
22Jonti Bolles | jonti@whitehat-ops.com
- in a very short time
200-300 Exposures
Jonti Bolles | jonti@whitehat-ops.com
Bad Ass
• Practicing mediocrity makes you really good at mediocrity
• Perishable Skill?
• Run it like you stole it
• Experts Practice Better
Resource Links
• BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do
• Serious Pony Blog - http://www.seriouspony.com/
• Early HeadRush - http://headrush.typepad.com/
• schema-creator.org - http://schema-creator.org/
• Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets
Jonti Bolles | jonti@whitehat-ops.com
top related