badass: making search awesome - jonti bolles | searchhou

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  • BadAss: Making Search Awesome

    White Hat Ops

    Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • What do Users have to do with SEO?

    Learn How to Fish

  • Kathy Sierra

    History Lesson

    Serious Pony

    Programmer

    Writer

  • Making Users Awesome

    appreciating the context within which your site experience lives

    focusing on reducing cognitive resource leaks

    helping users find a state of flow when using your product in their context

    high value - very high quantity learning process

    Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Kathy Sierra

    Simple Test

    2 vs. 7

    Cognitive Resource Leak

  • Fruit or Cake?

    Difference of 5 extra digits

  • Stop decision making - Just DO

    Cognitive Resources Leaks

    = Bad Choices

  • All The ThingsJonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Skip B ?Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • How do you teach a Mastered Skill?

    10000 Repetitions?

    Perceptual Knowledge

    How do you do it ?- I Just know

    https://twitter.com/george_10g

    https://twitter.com/george_10g

  • Single Task - Shorten the Time to Expert

    High Quality

    Very - High Quantity

    Examples

  • Situational Awareness

    Schema Markup

    Events

    City Specific

    Audience Specific

    What Makes a Success

    Markup

    Write Great Titles

    Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Local Events

    Claim SERP real estate

    Increase Findability

    Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Make users feel awesome

    Mobile Views

    Recurring or one Time Events

    Specific Dates

    16

  • Like Minded Audience

    Can you create an event type?

    17

  • Annual Events

    Build in the URL structure

    18

  • Local Events

    Leverage other Event Lists

    19

  • Industry Events

    Leverage other Event Lists

    20Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Learn Something New

    Can you create an event type?

    21

  • Educational

    Online courses

    Free seminars

    22Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • - in a very short time

    200-300 Exposures

    Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=

  • Bad Ass

    Practicing mediocrity makes you really good at mediocrity

    Perishable Skill?

    Run it like you stole it

    Experts Practice Better

  • Resource Links

    BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do

    Serious Pony Blog - http://www.seriouspony.com/

    Early HeadRush - http://headrush.typepad.com/

    schema-creator.org - http://schema-creator.org/

    Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets

    Jonti Bolles | jonti@whitehat-ops.com

    http://www.seriouspony.com/http://schema-creator.orghttp://schema-creator.org/http://www.google.com/webmasters/tools/richsnippetsmailto:jonti@whitehat-ops.com?subject=

  • June 15, 2016 Jonti Bolles | jonti@whitehat-ops.com

    mailto:jonti@whitehat-ops.com?subject=