autoresponder & email marketing to get more customers
Post on 01-Nov-2014
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Autoresponder Crusher The Silent Salesman
What is an autoresponder?A sequence of emails sent to your clients automatically.
WHY CREATE A WHITE PAPER
Capture your prospects’ email address
These create a law of reciprocity:
Build trust and rapportPosition yourself as an expert
Most people come & go.
- you give them something, they accept & give you a micro commitment.
Example: The SEO Manifesto
HOW TO CRAFT ONE
Get inside the customer’s head.
The key here is to always remember that it’s about them, not you.
healthy dog food top
adventure spots
best theme parks for kids
bicycle-friendly cities
best companiesto work for 2013
Magic numbers: 3, 5, & 7From a copywriting POV, these are the numbers
that seem to stick out for people.
Introduce your business at the end.
Remain brief but provide contact information, as well as expectations
with regard to future communication.
And remember, here at MSS, we treat your
business like it’s ours!
Work with us and you’ll get the results you’ve
always wanted.
Rememberthe Call to Action.
You want to convert people when they’re reading your email/report.
Start growing your business.
SUBSCRIBETODAY!
PROMOTE THE HECK OUT OF IT
Develop a system to capture names: you can do it self-hosted or via third party solutions.
To do this:
> SELF-HOSTED: ideal for small businesses with a small group of clients> THIRD PARTY: aweber.com
getresponse.comMake them an offer: “Enter your name and email address to get this free report.”Place a well-designed graphic to draw the client’s eyes to the text.Have a link to it on all pages/ above the fold.
AUTOMATIC SALES MACHINE
SEQUENCE DAYSFree Report 1 dayWho We Are 3 daysServices We Offer 6 daysCan I help? 7 daysTestimonials 10 daysGood Content 14 daysMake them an offer 18 daysKeep adding content Every couple weeks
Get 12 months worth
A series of emails to enable you to get to know your client better.
Keep it casual. Send something to break the mold of all the messages you’ve sent.You don’t want to keep pitching; you want to make sure you’re providing valuable content.
EMAILS THAT CONVERT
How to write
emailsthat
convert:
> Use multi-modes: text, audio, video, PDF- Everybody consumes data in different ways. Some people are visual, some are auditory, others are kinesthetic.
> Write in conversational/personal tone.- Write as if you’re writing to a friend.
> Keep it short and to the point.> Read it aloud and then reread it.> Optimize your landing page.
- When you’re sending a client to specific links, think about where they’re landing, and make sure there’s something that will guide them/ match your message.
ANATOMY OF AN EMAIL
FromSubject:- Anything that hooks them in.Personalization {firstname}Link at the top, bottom, & middleCall to ActionUsing “=====”64 characters long@
EXAMPLE
Catchy headline
Call to Action
DATABASE GOLDMINE
Why builda database?
It’s wherethe money is.
Once you’ve got your prospects & buyers, you can:
> Survey your list> 4-day cash machine
- send 4 emails that come with irresistible offer; could be bonuses or bundled offers.
> Hold product launches> Offer affiliate promotion
FIND AN EXPERT OR BE AN EXPERT
Set up a blog in the nicheInterview the expertRecord a seminar at breakevenGet video testimonials on the day itselfCreate a productDo a product launch- You don’t need high quality products, but that’s only because there’s no competition.Use snippets from the course to promote on YouTube
EXAMPLES
Triple Your Trading Profits - Course
Stuart McPheeRecorded seminar (37 people)Created DVDsProduct Launch- Sold 113 copies at $340 eachUsed snippets of the seminar &uploaded them to YouTube
We’re creating a product here &we did it last workshop.
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Online Trading Mastermind (OTM) Product Launch
Building a list or tapping a database x3 pitch-free content videosx1 selling the high end product
Key steps taken:
OnlineTradingMastermind.comVideo 1 = 2400 (15% watched through)Video 2 = 1400 (10% watched through)Video 4 = 250022 x $1697
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There’s money in creatinginfo-based products.
Download our whitepaperand write yours.
Survey your list.
Create email seriesSet up opt-in
Need help? Visit:www.melbourneSEOservices.com
ACTION PLAN
Want to learn more abouthow autoresponders work?
Visit:www.melbourneSEOservices.com
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