ausbiotech 2013 - buchan social media presentation

BEYOND LIKES AND STATUS UPDATESAusbiotech national conference 2013

Today’s Panel

Alan Oakley, News Corp Australia

Jeannene O’Day, Daily Gloss

Rebecca Wilson, Buchan Consulting

Tweet us a question @rebecca_buchan #AusBio13

Why is it important?2.4 billion connected to the internet YouTube is more popular than

cable television in the US

61% of decision makers use Twitter a business and

marketing tool

231.7 million active users on Twitter

worldwide 5,700 tweets per second

1.15 billion Facebook users

95% log in every day

Who is on Social Media?The biggest risk is not taking any risk…In a world that’s

changing really quickly, the only strategy that’s guaranteed to fail is not taking risks” – Mark Zuckerberg

Even Scientists use social media!

Almost 1 million followers

8 Million Facebook Likes

198,795 followers

Social media and clinical trials

The content journey

Content

Pitched to media

Shared on social media

Asked to guest blog

Asked to speak at event

Retweeted / Shared

Emailed to key contacts

Forwarded to contacts Recommended

by contact

Lead

gen

erati

on,

inve

stor

dei

cisi

ons

The world is mobile & social

Benedict XVI

Francis I

The news cycle

Continuously connected

Regulation

• Guidance note 8• Disclose on ASX first• Monitor relevant sites• Secondary channel for

news

• HCPs only• Must comply with Code • Adverse events apply

• Social media guidance by 2014• ‘Warning letters’ only, to date

Case study: monitoring

Why use social media

Understand risks and opportunities

Watch your competitors

Follow smart people and learn

from them

Listen in on your investors/

customers/clients

Build networks, relationships &

visibility

Know what everyone else is

talking about

Getting involved

Follow

Listen

Connect

Share

Engage

Risk management

Personal: Use privacy settings Log out of shared devices Set up push notifications to stay on top Think before you post

Corporate: Have a social media policy and communicate it Train staff who need it Put in place monitoring Always have a crisis comms plan – and include social media

#AusBio13rwilson@buchanwe.com.au

www.buchanwe.com.au