ausbiotech 2013 - buchan social media presentation
DESCRIPTION
Biotechnology companies are built on innovation, yet many have been slow to use social media. This presentation was part of a panel session at the AusBiotech 2013 conference, and explores how, and why, social media can benefit biotechs.TRANSCRIPT
BEYOND LIKES AND STATUS UPDATESAusbiotech national conference 2013
Today’s Panel
Alan Oakley, News Corp Australia
Jeannene O’Day, Daily Gloss
Rebecca Wilson, Buchan Consulting
Tweet us a question @rebecca_buchan #AusBio13
Why is it important?2.4 billion connected to the internet YouTube is more popular than
cable television in the US
61% of decision makers use Twitter a business and
marketing tool
231.7 million active users on Twitter
worldwide 5,700 tweets per second
1.15 billion Facebook users
95% log in every day
Who is on Social Media?The biggest risk is not taking any risk…In a world that’s
changing really quickly, the only strategy that’s guaranteed to fail is not taking risks” – Mark Zuckerberg
Even Scientists use social media!
Almost 1 million followers
8 Million Facebook Likes
198,795 followers
Social media and clinical trials
The content journey
Content
Pitched to media
Shared on social media
Asked to guest blog
Asked to speak at event
Retweeted / Shared
Emailed to key contacts
Forwarded to contacts Recommended
by contact
Lead
gen
erati
on,
inve
stor
dei
cisi
ons
The world is mobile & social
Benedict XVI
Francis I
The news cycle
Continuously connected
Regulation
• Guidance note 8• Disclose on ASX first• Monitor relevant sites• Secondary channel for
news
• HCPs only• Must comply with Code • Adverse events apply
• Social media guidance by 2014• ‘Warning letters’ only, to date
Case study: monitoring
Why use social media
Understand risks and opportunities
Watch your competitors
Follow smart people and learn
from them
Listen in on your investors/
customers/clients
Build networks, relationships &
visibility
Know what everyone else is
talking about
Getting involved
Follow
Listen
Connect
Share
Engage
Risk management
Personal: Use privacy settings Log out of shared devices Set up push notifications to stay on top Think before you post
Corporate: Have a social media policy and communicate it Train staff who need it Put in place monitoring Always have a crisis comms plan – and include social media
