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ASTA PREMIUM BUSINESS SUMMIT

ASTA PREMIUM

THE BEHAVIORAL SCIENCE

ASTA PREMIUM BUSINESS SUMMITASTA PREMIUM BUSINESS SUMMIT

JEFF KREISLERHead of Behavioral ScienceJ.P. Morgan Private BankBest-Selling Author, Princeton Educated Lawyer & Former Stand-up Comedian

Behavioral ScienceWhat is it?Why should we care?How do we use it?

The New Travel World Incorporate the new or insist on the old?Psychological Safety The Fresh Start Effect

The Value of TravelAnticipate – Experience – Remember The Three Cs – Control, Competence, Community

Providing The ValueOperational TransparencySocial ProofEndowment & IkeaNovelty & The Peak End Rule

Frameworks for Better Choices Take 10B = MAPSpecific, Personal, Visual

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