ask the experts, the future of websites, seo, and social media

Ask the Experts, The Future of

websites, SEO, and Social Media

November 2, 2011

Richard ValentaVP Internet Marketing Products

Founder, TK Carsites

rvalenta@tkcarsites.com

(949) 440-1150

Vane ClaytonCEO, KPA

vclayton@kpaonline.com

(303) 228-8760

Presenters

2

What’s new for 2011?

• Connect

• Power SEO

• Engage

• Mobile

• PowerPost

TK Connect

• World class CMS

• Unmatched flexibility

• Manage your website from your website

• Friendly icons and menus

• Less time managing, more time selling

Power SEO

• Quality vs. Bulk

• Search &

Convert

Technology

• 21 Search

Signals

TK Engage

• Social Media IS

ROI based

• Facebook &

Google Strategies

• Training vs.

Doing

• The Power of

Viral Marketing

Looking Ahead

Growth = Acquisition + Service Excellence

1986

• KPA founded

2006

• Vane Clayton CEO

• 88% client retention

• 2,800 clients

2008

• Acquired HotlinkHR

• 3,100 clients

2011

• 500+ new clients

• 95% client retention

• Acquired TK Carsites

• 4,000 clients

10

Who is KPA

• Product lines– Environmental Health and

Safety

– Human Resources

Management

– Internet Marketing

• 4,000+ dealership clients

• 10,000+ dealership visits

per year

• Endorsed by 21 state

auto dealer associations

• 148 employees

Example clients

11

Questions

Where is SEO headed in the future?

Will optimization become automatically

achieved and manual SEO become a thing of

the past?

13

Questions

What KPI's does KPA use to measure retention

and what advice would they pass on to

dealerships?

14

Questions

Is there a set template for a dealer to use in

regards to social media exposure?

15

Questions

Any ideas on Google Remarketing?

16

Questions

What is your approach going to be in terms of

customer service? Through phone contact or

move to in person/in field?

17

Questions

Is SEO more or less important when it comes to

Mobile users?

18

Questions

Can we expect more merger-acquisition activity

in the near future from KPA/TK? If yes, in what

area?

19

Questions

Our dealership is brand new to the online world

of websites, SEO, and Social Media. Where do

you recommend we start in order to see the

quickest return?

20

Questions

What effect would TK Connect have on our

social media presence?

21

Questions

What updates can we expect to the TK Connect

platform in the near future?

22

Questions

Are QR codes here to stay?

Should we be using them?

23

Contact Us

Becky Ross

Marketing Manager

bross@kpaonline.com

303-228-8753

24

Patric Timmermans

VP of Marketing

ptimmermans@kpaonline.com

303-228-8772