ask the experts, the future of websites, seo, and social media
TRANSCRIPT
Ask the Experts, The Future of
websites, SEO, and Social Media
November 2, 2011
Richard ValentaVP Internet Marketing Products
Founder, TK Carsites
(949) 440-1150
Vane ClaytonCEO, KPA
(303) 228-8760
Presenters
2
What’s new for 2011?
• Connect
• Power SEO
• Engage
• Mobile
• PowerPost
TK Connect
• World class CMS
• Unmatched flexibility
• Manage your website from your website
• Friendly icons and menus
• Less time managing, more time selling
Power SEO
• Quality vs. Bulk
• Search &
Convert
Technology
• 21 Search
Signals
TK Engage
• Social Media IS
ROI based
• Facebook &
Google Strategies
• Training vs.
Doing
• The Power of
Viral Marketing
Looking Ahead
Growth = Acquisition + Service Excellence
1986
• KPA founded
2006
• Vane Clayton CEO
• 88% client retention
• 2,800 clients
2008
• Acquired HotlinkHR
• 3,100 clients
2011
• 500+ new clients
• 95% client retention
• Acquired TK Carsites
• 4,000 clients
10
Who is KPA
• Product lines– Environmental Health and
Safety
– Human Resources
Management
– Internet Marketing
• 4,000+ dealership clients
• 10,000+ dealership visits
per year
• Endorsed by 21 state
auto dealer associations
• 148 employees
Example clients
11
Questions
Where is SEO headed in the future?
Will optimization become automatically
achieved and manual SEO become a thing of
the past?
13
Questions
What KPI's does KPA use to measure retention
and what advice would they pass on to
dealerships?
14
Questions
Is there a set template for a dealer to use in
regards to social media exposure?
15
Questions
Any ideas on Google Remarketing?
16
Questions
What is your approach going to be in terms of
customer service? Through phone contact or
move to in person/in field?
17
Questions
Is SEO more or less important when it comes to
Mobile users?
18
Questions
Can we expect more merger-acquisition activity
in the near future from KPA/TK? If yes, in what
area?
19
Questions
Our dealership is brand new to the online world
of websites, SEO, and Social Media. Where do
you recommend we start in order to see the
quickest return?
20
Questions
What effect would TK Connect have on our
social media presence?
21
Questions
What updates can we expect to the TK Connect
platform in the near future?
22
Questions
Are QR codes here to stay?
Should we be using them?
23
Contact Us
Becky Ross
Marketing Manager
303-228-8753
24
Patric Timmermans
VP of Marketing
303-228-8772