appalachian power wytheville ed forum - aep ed program of work - mark james
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AEP’s Economic Development
Program We’re Baaaack….
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About AEP
• 11 state service territory • 7 operating companies • 19,000 employees • Over 200,000 square miles
(518,000 square km) of the US, spanning from Canada to Mexico
• Nation’s largest electricity transmission system
• 38,000 MW generating capacity (64% coal, 24% gas, 5% nuclear, 7% renewables)
• $1.26B Earnings on $14.9B revenues (2012)
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Mark J James, CecD VP Economic & Business
Development Columbus, OH 614.716.2396
mjjames@aep.com
Becky Williams Sr. Administrative
Associate Columbus, OH 614.716.1304
rawilliams@aep.com
Pat Lawrence, CecD Manager, Targeted
Marketing Columbus, OH 614.716.3441
rplawrence@aep.com
Ray Kackley Manager National/Key
Accounts Columbus, OH 614.716.1189
rlkackley@aep.com
Bud Clark National Account
Executive Longview, TX 903.234.7319
jcclark1@aep.com
Cindy Hoover Economic Development
Analyst Beckley, WV 304.256.4861
cfhoover@aep.com
Darren Kelsey Manager, Targeted Marketing / National Account Executive
Tulsa, OK 918.599.2655
dwkelsey@aep.com
Scott Mann National Account
Executive Charleston, WV 304.348.4167
jsmann@aep.com
Barry Mosser National Account
Executive Huntington, WV 304.696.1230
wbmosser@aep.com
Amy Koscielak Economic Development
Analyst Columbus, OH 614.716.1008
akoscielak@aep.com
Marc Ayle Manager, Shale Gas
Marketing Gahanna, OH 614.883.7882
mwayle@aep.com
Lead Development
National Accounts Shale Gas
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Our Program of Work
AEPSC
• Lead Development – Research-Based – Market Specialists – Revenue Goals
• National Accounts – Business Intelligence – Revenue Goals
• Research
Operating Companies
• Prospect Work – Project Management – Data Requests
• Local, regional , state ED • Partner on
– Relationship Building (IAMC, Guild, etc.)
– Deal Flow/Deal Closure – Research Tools – Customer Services
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Research Driven
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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Targeted Marketing- How Do We Generate Leads?
5 Targets
Chemicals Mfg.
Machinery Mfg.
Transportation Equip. Mfg.
Fabricated Metal Mfg. Food
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Targeted Marketing- How Do We Generate Leads?
National Accounts Team
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Targeted Marketing- How Do We Generate Leads?
http://www.youtube.com/watch?v=WBsNiYVXuS0
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Targeted Marketing- How Do We Generate Leads?
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Web Marketing- www.AEPED.com
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Data Center Certification
www.AEPDataCenters.com
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www.AEPED.com
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Research
• One Source • Hoovers • 10K Wizard • Morningstar • LOIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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Design, Build and Maintenance Services
• Offered to customers requiring high-voltage primary electric service
– Typically large industrial customers – Customer responsible for step down of service, in
return receives a better rate – They can contract with AEP for design, build and
maintenance services of their electrical facilities so they can focus on their core business and benefit from our expertise
• Services include: – Substation construction and maintenance – Equipment procurement, testing and repair – Power quality troubleshooting and remediation
• Example project: MarkWest Natural Gas Processing Plant – MarkWest contracted AEP to build its 60MW substation with three 20MW
transformers to be served from a 138 kV transmission line – AEP will also do substation maintenance
For more information, contact:
Marc Ayle, Manager Utility Business Development 614-883-7882 mwayle@aep.com
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Site Certification Initiative
Signature ‘development’ effort for 2013
Three Step Process
Be respectful of State Programs
Utilize a nationally known site selection firm
Market Like Crazy!
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Other Initiatives
Supplier Marketing
Plant Retirement
Reuse
Facility Optimization
ODAA
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