appalachian power wytheville ed forum - aep ed program of work - mark james
DESCRIPTION
Presentation given by Mark James, VP of Economic & Business Development at AEP, at the Appalachian Power Economic Development Forum in Wytheville, VA on 05/14/13.TRANSCRIPT
AEP’s Economic Development
Program We’re Baaaack….
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About AEP
• 11 state service territory • 7 operating companies • 19,000 employees • Over 200,000 square miles
(518,000 square km) of the US, spanning from Canada to Mexico
• Nation’s largest electricity transmission system
• 38,000 MW generating capacity (64% coal, 24% gas, 5% nuclear, 7% renewables)
• $1.26B Earnings on $14.9B revenues (2012)
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Mark J James, CecD VP Economic & Business
Development Columbus, OH 614.716.2396
Becky Williams Sr. Administrative
Associate Columbus, OH 614.716.1304
Pat Lawrence, CecD Manager, Targeted
Marketing Columbus, OH 614.716.3441
Ray Kackley Manager National/Key
Accounts Columbus, OH 614.716.1189
Bud Clark National Account
Executive Longview, TX 903.234.7319
Cindy Hoover Economic Development
Analyst Beckley, WV 304.256.4861
Darren Kelsey Manager, Targeted Marketing / National Account Executive
Tulsa, OK 918.599.2655
Scott Mann National Account
Executive Charleston, WV 304.348.4167
Barry Mosser National Account
Executive Huntington, WV 304.696.1230
Amy Koscielak Economic Development
Analyst Columbus, OH 614.716.1008
Marc Ayle Manager, Shale Gas
Marketing Gahanna, OH 614.883.7882
Lead Development
National Accounts Shale Gas
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Our Program of Work
AEPSC
• Lead Development – Research-Based – Market Specialists – Revenue Goals
• National Accounts – Business Intelligence – Revenue Goals
• Research
Operating Companies
• Prospect Work – Project Management – Data Requests
• Local, regional , state ED • Partner on
– Relationship Building (IAMC, Guild, etc.)
– Deal Flow/Deal Closure – Research Tools – Customer Services
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Research Driven
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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Targeted Marketing- How Do We Generate Leads?
5 Targets
Chemicals Mfg.
Machinery Mfg.
Transportation Equip. Mfg.
Fabricated Metal Mfg. Food
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Targeted Marketing- How Do We Generate Leads?
National Accounts Team
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Targeted Marketing- How Do We Generate Leads?
http://www.youtube.com/watch?v=WBsNiYVXuS0
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Targeted Marketing- How Do We Generate Leads?
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Web Marketing- www.AEPED.com
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Data Center Certification
www.AEPDataCenters.com
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www.AEPED.com
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Research
• One Source • Hoovers • 10K Wizard • Morningstar • LOIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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Design, Build and Maintenance Services
• Offered to customers requiring high-voltage primary electric service
– Typically large industrial customers – Customer responsible for step down of service, in
return receives a better rate – They can contract with AEP for design, build and
maintenance services of their electrical facilities so they can focus on their core business and benefit from our expertise
• Services include: – Substation construction and maintenance – Equipment procurement, testing and repair – Power quality troubleshooting and remediation
• Example project: MarkWest Natural Gas Processing Plant – MarkWest contracted AEP to build its 60MW substation with three 20MW
transformers to be served from a 138 kV transmission line – AEP will also do substation maintenance
For more information, contact:
Marc Ayle, Manager Utility Business Development 614-883-7882 [email protected]
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Site Certification Initiative
Signature ‘development’ effort for 2013
Three Step Process
Be respectful of State Programs
Utilize a nationally known site selection firm
Market Like Crazy!
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Other Initiatives
Supplier Marketing
Plant Retirement
Reuse
Facility Optimization
ODAA
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