appalachian power wv ed forum - aep ed program of work - mark james

AEP’s Economic Development

ProgramWe’re Baaaack….

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About AEP

• 11 state service territory

• 7 operating companies

• 19,000 employees

• Over 200,000 square miles (518,000 square km) of the US, spanning from Canada to Mexico

• Nation’s largest electricity transmission system

• 38,000 MW generating capacity (64% coal, 24% gas, 5% nuclear, 7% renewables)

• $1.26B Earnings on $14.9Brevenues (2012)

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www.Slideshare.net/AEP_EconDev

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Lead Development

National Accounts Shale Gas

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Our Program of Work

AEPSC

• Lead Development– Research-Based– Market Specialists– Revenue Goals

• National Accounts– Business Intelligence– Revenue Goals

• Research

Operating Companies

• Prospect Work– Project Management– Data Requests

• Local, regional , state ED• Partner on

– Relationship Building (IAMC, Guild, etc.)

– Deal Flow/Deal Closure– Research Tools– Customer Services

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Research Driven

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A Few Examples- Hoovers

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A Few Examples- Hoovers

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A Few Examples- Hoovers

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Targeted Marketing- How Do We Generate Leads?

5Target

s

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Targeted Marketing- How Do We Generate Leads?

National Accounts Team

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Targeted Marketing- How Do We Generate Leads?

http://www.youtube.com/watch?v=WBsNiYVXuS0

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Targeted Marketing- How Do We Generate Leads?

We’re Out There Marketing!

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Web Marketing- www.AEPED.com

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Data Center Certification

www.AEPDataCenters.com

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www.AEPED.com

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Research

• One Source

• Hoovers

• 10K Wizard

• Morningstar

• LOIS

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ESRI ArcGIS

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ESRI ArcGIS

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ESRI ArcGIS

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ESRI ArcGIS

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Location One Information System

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Design, Build and Maintenance Services

• Offered to customers requiring high-voltage primary electric service

– Typically large industrial customers– Customer responsible for step down of service, in

return receives a better rate– They can contract with AEP for design, build and

maintenance services of their electrical facilities sothey can focus on their core business and benefit from our expertise

• Services include:– Substation construction and maintenance– Equipment procurement, testing and repair– Power quality troubleshooting and remediation

• Example project: MarkWest Natural Gas Processing Plant– MarkWest contracted AEP to build its 60MW substation with three 20MW transformers to

be served from a 138 kV transmission line– AEP will also do substation maintenance

For more information, contact:

Marc Ayle, Manager Utility Business Development 614-883-7882 mwayle@aep.com

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Site Certification Initiative

Signature ‘development’ effort for 2013

Three Step Process

Be respectful of State Programs

Utilize a nationally known site selection firm

Market Like Crazy!

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Other Initiatives

Supplier Marketing

Plant Retirement

Reuse

Facility Optimization

ODAA

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To Recap, how we can be helpful

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