appalachian power wv ed forum - aep ed program of work - mark james
DESCRIPTION
Presentation given by Mark James, VP of Economic and Business Development at AEP, at the Appalachian Power Economic Development Forum held in Beckley, WV, on May 16, 2013.TRANSCRIPT
AEP’s Economic Development
ProgramWe’re Baaaack….
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About AEP
• 11 state service territory
• 7 operating companies
• 19,000 employees
• Over 200,000 square miles (518,000 square km) of the US, spanning from Canada to Mexico
• Nation’s largest electricity transmission system
• 38,000 MW generating capacity (64% coal, 24% gas, 5% nuclear, 7% renewables)
• $1.26B Earnings on $14.9Brevenues (2012)
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www.Slideshare.net/AEP_EconDev
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Lead Development
National Accounts Shale Gas
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Our Program of Work
AEPSC
• Lead Development– Research-Based– Market Specialists– Revenue Goals
• National Accounts– Business Intelligence– Revenue Goals
• Research
Operating Companies
• Prospect Work– Project Management– Data Requests
• Local, regional , state ED• Partner on
– Relationship Building (IAMC, Guild, etc.)
– Deal Flow/Deal Closure– Research Tools– Customer Services
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Research Driven
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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A Few Examples- Hoovers
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Targeted Marketing- How Do We Generate Leads?
5Target
s
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Targeted Marketing- How Do We Generate Leads?
National Accounts Team
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Targeted Marketing- How Do We Generate Leads?
http://www.youtube.com/watch?v=WBsNiYVXuS0
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Targeted Marketing- How Do We Generate Leads?
We’re Out There Marketing!
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Web Marketing- www.AEPED.com
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Data Center Certification
www.AEPDataCenters.com
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www.AEPED.com
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Research
• One Source
• Hoovers
• 10K Wizard
• Morningstar
• LOIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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ESRI ArcGIS
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Location One Information System
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Design, Build and Maintenance Services
• Offered to customers requiring high-voltage primary electric service
– Typically large industrial customers– Customer responsible for step down of service, in
return receives a better rate– They can contract with AEP for design, build and
maintenance services of their electrical facilities sothey can focus on their core business and benefit from our expertise
• Services include:– Substation construction and maintenance– Equipment procurement, testing and repair– Power quality troubleshooting and remediation
• Example project: MarkWest Natural Gas Processing Plant– MarkWest contracted AEP to build its 60MW substation with three 20MW transformers to
be served from a 138 kV transmission line– AEP will also do substation maintenance
For more information, contact:
Marc Ayle, Manager Utility Business Development 614-883-7882 [email protected]
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Site Certification Initiative
Signature ‘development’ effort for 2013
Three Step Process
Be respectful of State Programs
Utilize a nationally known site selection firm
Market Like Crazy!
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Other Initiatives
Supplier Marketing
Plant Retirement
Reuse
Facility Optimization
ODAA
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To Recap, how we can be helpful
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