an overview of inbound marketing strategy

AN OVERVIEW OF INBOUND MARKETING STRATEGY

Inbound marketing is an approach focused on attracting customers through content and interactions

that are relevant and helpful — not interruptive. With inbound marketing, potential customers find

you through channels like blogs, search engines, and social media.

By creating content designed to address the problems and needs of your ideal customers, inbound

marketing attracts qualified prospects and builds trust and credibility for your business.

BUYER’S JOURNEY

Intent

I want to KnowI want to DoI want to GoI want to Buy

THERE ARE SO MANY TOUCH POINTS

INBOUND METHODOLOGY (MINDSET)

INBOUND MARKETING BEST PRACTISES

LANDING PAGES (WEBSITES)

- Responsivity ✓- Loading Time ✓- CTA and Subscribe Button ✓- Navigable & Legible ✓- Social Proof ✓- Contact Info ✓

SEO BEST PRACTICES

- Alt Text - Link Building ● Quality over Quantity● Backlinks, Internal links & external links

- Keyword Rich - Meta Descriptions, Title Tags - Headline - Site Structure - Sitemap - Search Console - Social Bookmarking

SEO is Continuous.

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

CONTENT MARKETING

CONTENT

PLACECONTEXT

Without Content, the internet doesn’t exist.

Your Content would not be found if it is not in the right

place. Context is Everything. Know

Your TA and speak their language.

BE BOLDBE BRIGHTBE GONE

STARTING OUT

KNOW YOURTARGET AUDIENCE

...ONLY YOU…?

DO MARKET RESEARCH

DEFINE YOUR GOALS

UNDERSTANDING B2B AND B2C MARKETS

B2B B2C

Relationship Driven Product Driven

Logic Emotional Connection

Complex Buying Process Simple

Niche and Smaller market Larger Market

Educational Element to Promotion Can be more Direct

Lead Generation Brand Awareness

PICK YOUR PLATFORM WISELY

THANK YOU