C U S T O M E R A R C H I T E C T U R E& E C O S Y S T E M S
MARKETING IS FUNDAMENTALLY BROKEN
AS WE NOW LIVE IN A CONSUMER WORLD WHERE CHOICE IS IN ABUNDANCE
WHERE INFORMATION FOR ANALYSIS & COMPARISON IS EASIER TO OBTAIN
CONSUMERS SORT RELATIONSHIPS - NOT JUST PRODUCT AND SERVICES
THE WAY PEOPLE INTERACT HAS CHANGED
THEY WANT CONNECTIONS AND VALUE
NOT TO BE JUST ONE OF MANY
TO DO THIS, YOU MUST DEVELOP YOUR BUSINESS ECOSYSTEM WITH THE CONSUMER IN MIND
ECOSYSTEMS - LIKE CITIES ARE DESIGNED.
CITIES CONTINUALLY EVOLVE TO ATTRACT, RETAIN AND GROW THEIR RESIDENTS.
FROM CONSTRUCTION TO ATTRACTIONS, CITIES CONTINUALLY CREATE TOURISM AND MIGRATION OPTIONS WITH CONSUMERS AND BUSINESSES IN MIND
AND AREN’T WE LOOKING TO DO THE SAME WITH OUR BUSINESSES?
WE WANT TO ATTRACT, GROW, PROMOTE AND INVENT WHILST CREATING AMBASSADORS OF WHAT WE DO
THEREFORE WE SHOULD...
P U R PO S EIt's not what you do but why you do it
P E O P L EWho and where are they?
P E R C E P T I O NPut a spotlight on your interactions in their journey
P R O P O S I T I O NThe consumer and you, why you should do business
P L A N N I N GInternal & external