alternative revenue generation strategies fit for the public eye

Alternative Revenue Alternative Revenue Generation Generation Strategies Fit for the Strategies Fit for the Public EyePublic Eye

Allyson LazarOctober 18, 2008

allyson.lazar@gmail.com

Four Tips for Revenue Four Tips for Revenue Generation StrategiesGeneration Strategies

Diversify strategies--don’t assume there Diversify strategies--don’t assume there is one “magic bullet”is one “magic bullet”

Be scientific: use metrics and Be scientific: use metrics and benchmarksbenchmarks

Don’t abandon old strategiesDon’t abandon old strategies Keep it mission-drivenKeep it mission-driven

Keeping it Mission-DrivenKeeping it Mission-Driven

Institutional valuesInstitutional values VisibilityVisibility AccessibilityAccessibility Institutional strengthsInstitutional strengths Audience NeedsAudience Needs

Three Mission-Based Three Mission-Based Strategies to TryStrategies to Try

Creative PartneringCreative Partnering Internet StrategiesInternet Strategies Use of Collections/Intellectual PropertyUse of Collections/Intellectual Property

ExampleExampleMid-sized, multi-discipline Mid-sized, multi-discipline museum in a mid-sized citymuseum in a mid-sized city

Strategies Employed:Strategies Employed: Creative PartneringCreative Partnering Internet StrategiesInternet Strategies

Result:Result: Membership levels maintained during Membership levels maintained during

constructionconstruction

Online ResourcesOnline Resources

2007 Museum Revenue Generation Survey 2007 Museum Revenue Generation Survey ResultsResults

http://orindagroup.com/OGBlog/Museum_Revenuhttp://orindagroup.com/OGBlog/Museum_Revenue_Generation_Survey.pdfe_Generation_Survey.pdf

2007 Museum Revenue Generation and 2007 Museum Revenue Generation and Fundraising StudyFundraising Study

http://orindagroup.com/testing/MRGFS-electronichttp://orindagroup.com/testing/MRGFS-electronic.pdf.pdf