Alternative Revenue Alternative Revenue Generation Generation Strategies Fit for the Strategies Fit for the Public EyePublic Eye

Allyson LazarOctober 18, 2008

allyson.lazar@gmail.com

Four Tips for Revenue Four Tips for Revenue Generation StrategiesGeneration Strategies

Diversify strategies--don’t assume there Diversify strategies--don’t assume there is one “magic bullet”is one “magic bullet”

Be scientific: use metrics and Be scientific: use metrics and benchmarksbenchmarks

Don’t abandon old strategiesDon’t abandon old strategies Keep it mission-drivenKeep it mission-driven

Keeping it Mission-DrivenKeeping it Mission-Driven

Institutional valuesInstitutional values VisibilityVisibility AccessibilityAccessibility Institutional strengthsInstitutional strengths Audience NeedsAudience Needs

Three Mission-Based Three Mission-Based Strategies to TryStrategies to Try

Creative PartneringCreative Partnering Internet StrategiesInternet Strategies Use of Collections/Intellectual PropertyUse of Collections/Intellectual Property

ExampleExampleMid-sized, multi-discipline Mid-sized, multi-discipline museum in a mid-sized citymuseum in a mid-sized city

Strategies Employed:Strategies Employed: Creative PartneringCreative Partnering Internet StrategiesInternet Strategies

Result:Result: Membership levels maintained during Membership levels maintained during

constructionconstruction

Online ResourcesOnline Resources

2007 Museum Revenue Generation Survey 2007 Museum Revenue Generation Survey ResultsResults

http://orindagroup.com/OGBlog/Museum_Revenuhttp://orindagroup.com/OGBlog/Museum_Revenue_Generation_Survey.pdfe_Generation_Survey.pdf

2007 Museum Revenue Generation and 2007 Museum Revenue Generation and Fundraising StudyFundraising Study

http://orindagroup.com/testing/MRGFS-electronichttp://orindagroup.com/testing/MRGFS-electronic.pdf.pdf