alphageeks meetup - semantic applications for web

Semantic Web ApplicationsBuilding A Smarter Web From The Bottom Up

Yaron Karasik

So what the heck are semantics?

Today's Talk

• What are semantic apps?

• What can they do?

• What's the status?

• What can you do tomorrow?

A simple example.. Search

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 1.0 - Keywords

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 2.0 - Tags

Tags: #telaviv, #depechemode, #concert, #musicTags: #telaviv, #depechemode, #concert, #music

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 3.0 – Linked Data

Tel Aviv(city)

Tel Aviv(city)

Israel(country)

Israel(country)

located in

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Last update - 04:29 08/05/2009

Tel Aviv scalpers cashing in on Depeche Mode concert

Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January.

For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer.

Triplets

Tel Aviv(city)

Tel Aviv(city)

Israel(country)

Israel(country)

located in

Depeche Mode(band)

Depeche Mode(band)

Violater(album)Violater(album)

released

Metaweb(company)Metaweb(company)

Semantics(field)

Semantics(field)

in the field of

Semantic Graph

England(country)England(country)

Radiohead(band)

Radiohead(band)

REM(band)

REM(band)

Tel Aviv(city)

Tel Aviv(city)

DepecheMode(band)

DepecheMode(band)

Israel(country)

Israel(country)

located in

performed in

operated in

perf

orm

ed in

loca

ted

in

performed in

1990s(decade)

1990s(decade)

perform

ed in

founded in

oper

ated

in

founded in

Haifa(city)Haifa(city)

Caesaria(city)

Caesaria(city)

loca

ted

in

located in

What is it good for?

England(country)England(country)

Radiohead(band)

Radiohead(band)

REM(band)

REM(band)

Tel Aviv(city)

Tel Aviv(city)

DepecheMode(band)

DepecheMode(band)

Israel(country)

Israel(country)

located in

performed in

operated in

loca

ted

in

performed in

1990s(decade)

1990s(decade)

perform

ed in

founded in

oper

ated

in

founded in

Haifa(city)Haifa(city)

Caesaria(city)

Caesaria(city)

loca

ted

in

located in

English bands that have performed in Israel?

perf

orm

ed in

What is it good for?

English bands that have performed in Israel?

What is it good for?

Give me Xthat is Y with Z

Semantic Graph

How does it work?

• Decide on shared concepts and relationships.

• Create a flexible, growing data structure.

• Use adequate modeling.

• Build a query interface that works with the data model.

Semantic apps are..

• Contextual

• Personalized

• Intelligent

Contextual

Apple(company)

Apple(company)

iPhone(product)

iPhone(product)

AAPL(ticker)

AAPL(ticker)

Steve Jobs(person)

Steve Jobs(person)

iPod(product)

iPod(product)

Apple(fruit)Apple(fruit)

Apple Pie(desert)Apple Pie(desert)

Personalized

Nokia(company)

Nokia(company)

iPod(product)

iPod(product)

N97(product)

N97(product)

iPhone(product)

iPhone(product)

Apple(company)

Apple(company)

Smartphone(product

type)

Smartphone(product

type)

MP3 Player(product

type)

MP3 Player(product

type)

Intelligent

iPhone(product)

iPhone(product)

Apple(company)

Apple(company)

Female(gender)Female

(gender)

iPod Nano(product)iPod Nano(product)

MP3 Player(product

type)

MP3 Player(product

type)

Pink(color)

Pink(color)

Twitter on Semantics

Twitter/Geo/Social on Semantics

EvanWilliams(person)

EvanWilliams(person)

Golden GateBridge

(landmark)

Golden GateBridge

(landmark)

Chris CornellConcert(event)

Chris CornellConcert(event)

ChrisCornell(artist)

ChrisCornell(artist)

Yoshi'sSushi

(restaurant)

Yoshi'sSushi

(restaurant)

Golden GateBridge

(landmark)

Golden GateBridge

(landmark)

Golden GateBridge

(landmark)

Golden GateBridge

(landmark)

SanFrancisco

(city)

SanFrancisco

(city)

MikeDavids

(person)

MikeDavids

(person)

Julie Owens

(person)

Julie Owens

(person)

Sushi(food)Sushi(food)

3Com Stadium(venue)

3Com Stadium(venue)

Job Search on Semantics

Job Search on Semantics

Israel(country)

Israel(country)

Ruby(language)

Ruby(language)

Web Framework

(product type)

Web Framework

(product type)

Rails(product)

Rails(product)

Merb(product)

Merb(product)

AudioFox(company)AudioFox(company)

Start Up(company

type)

Start Up(company

type)Gizmolo

(company)Gizmolo

(company)

Looking for Merb developerat Gizmolo in Tel Aviv.Looking for Merb developerat Gizmolo in Tel Aviv.

Email on Semantics

CustomersCustomers

FriendsFriendsBossBoss

UrgentUrgent

InterestsInterests

ProjectProjectFamilyFamily

JunkJunk

PartnersPartners

and more..

The Semantic Web Vision

Tim Berners Lee

Semantic Web Standards

Semantic Web Status

Visionary

Pragmatic

Linked Apps are already out there

Linked Data on Facebook

Linked Data on LinkedIn

Linked Data on last.fm

Rock MetalElectronic Hip-hop and rapJazzReggae and ska Classical Country, folk and worldPop

Linked Data is already out there

Where does linked data come from?

Top Down Bottom Up

Approach A: Semantic Databases

Approach A: Semantic Databases

Approach A: Semantic Databases

Approach B:Natural Language Processing

Approach B:Natural Language Processing

Approach C: Evolution From Common Concepts

Approach C: Evolution From Common Concepts

Approach D: Domain Specific Applications

Approach D: Domain Specific Applications

Approach E: Semantic Mash Ups

Approach E: Semantic Mash Ups

Approach G: Google

Approach G: Google

What can I do tomorrow?

Use existing linked data

Use natural language processing

Use social standards

Create your own semantic graph

Or better yet, get your users to build it

Share it

Make it smart

England(country)England(country)

Radiohead(band)

Radiohead(band)

REM(band)

REM(band)

Tel Aviv(city)

Tel Aviv(city)

DepecheMode(band)

DepecheMode(band)

Israel(country)

Israel(country)

located in

performed in

operated in

loca

ted

in

performed in

1990s(decade)

1990s(decade)

perform

ed in

founded in

oper

ated

in

founded in

Haifa(city)Haifa(city)

Caesaria(city)

Caesaria(city)

loca

ted

in

located in

perf

orm

ed in

Thank You!

Yaron Karasik

Email: yaronkarasik@gmail.com

twitter: @greenwell

Yaron Karasik

Email: yaronkarasik@gmail.com

twitter: @greenwell