wordlift 2.0 presented on the semantic web meetup in rome

13
THINGS STRINGS NOT by @cyberandy

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WORDLIFT 2.0

a World of Things

THINGS STRINGSNOT

by @cyberandy

WORDLIFT 2.0

in partnership with:

beta preview

USER

THING(REFERENT)

STRING(SYMBOL)

Resides in the mind of people,

NOT in STRINGS

Symbolic, information is stored in the

form of a code or symbol

Governed by rules -

understanding rules help us

understand one another

LANGUAGE

WHEN WE SEARCH MARIE CURIE...

SEARCH ENGINES UNDERSTAND...

KNOWLEDGE GRAPH

1. Language becomes less ambiguous

(FINDING)

2. Key facts are displayed along with the query

(KNOWING)

3. Inter-relationship among “Things” brings the

intelligence to the machine (UNDERSTANDING)

4. Reality unveils curiosities(DISCOVERING)

GOOGLEKNOWLEDGE GRAPH

•Includes today more then 500 million things

(~ 0.077 of people alive on earth)

• It’s made of data from Freebase, Wikipedia, the CIA World Factbook and data publicly available on

the Web•3.5 billion facts about

and in relationship with these 500 million entities

• It’s based on users’ search behaviors

WORDLIFT 2.0WHAT ABOUT

?

In a nutshell

• Knowledge comes from many sources

• Search engines are building their knowledge graphs using web crawling techniques

• We want to do it with the help of web editors providing:

• an open knowledge base

• an aggregated and consistent views of all entities

• an intuitive classification ontology

• a new way to browse the web of objects

Entity

Att

ribut

esCast information

from open repository

(DBPedia, Freebase)

cast information from Blogger A

cast information from Blogger B

Entity

Att

ribut

es

Cast informationfrom billion of web

pages

search engines - closed index

aemoo web - open knowledge base

Plot Summary

WORDLIFT 2.0

How a Content Intensive web sitecan benefit from a semantic driven UI

and a more structured content architecture

SupportingSchema.org

SocialMedia Ready(RSS/GEORSS/JSON)

Truly engaging

Company

Thing

Product

CreativeWork

Person

Event

Place

Mission Statement

• Empowering editors with new publishing tools and a federated platform for named entity sharing, 

• Designing a suite of technologies to enable intuitive content discovery and recommendation using Semantic Web and the LOD Cloud,

• Providing new means of information consumption for multiple languages,

• Marketing web contents using “things”.

Grazie!

InSideOut10

Rome, Cairo, Tel Aviv

CREDITS

Amit Singhal, Engineer at Google - http://en.wikipedia.org/wiki/Amit_Singhal

Michael Bergman, Semantic Expert - http://www.mkbergman.com/about-mike/

this presentation is the result of many inspiring ideas and world-wide famous memes, here is the list:

any idea, graphics or meme belonging to us is available for sharing, copying and re-mixing under

creative commons license 3.0