alexander gelman and influences

Alexander Gelman“Subtraction”

Gelman created a process entitled ‘subtraction.’ Subtraction = stripping a design down to its essence while effectively communicating an idea.

…the process of creating something while you eliminate unnecessary elements and steps_____________

“I've concluded that if I can send a clear message in the fastest way & it

stands on its own & communicates the idea, then that's enough.”

INFLUENCES

Paul Rand

Swiss Graphic Design

Joseph Muller Brockman

Joseph Muller Brockman“Design is history…”

Chip Kidd

Chip KiddContemporary Book Designer

Chip Kidd-- “If you want to be a better designer, learn to write.”

Chip Kidd

Design