alexander gelman and influences

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Alexander Gelman “Subtraction”

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Page 1: Alexander Gelman and influences

Alexander Gelman“Subtraction”

Page 2: Alexander Gelman and influences

Gelman created a process entitled ‘subtraction.’ Subtraction = stripping a design down to its essence while effectively communicating an idea.

…the process of creating something while you eliminate unnecessary elements and steps_____________

“I've concluded that if I can send a clear message in the fastest way & it

stands on its own & communicates the idea, then that's enough.”

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INFLUENCES

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Paul Rand

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Paul Rand

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Paul Rand

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Paul Rand

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Paul Rand

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Swiss Graphic Design

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Swiss Graphic Design

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Joseph Muller Brockman

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Joseph Muller Brockman“Design is history…”

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Joseph Muller Brockman“Design is history…”

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Chip Kidd

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Chip KiddContemporary Book Designer

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Chip KiddContemporary Book Designer

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Chip Kidd-- “If you want to be a better designer, learn to write.”

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd

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Chip Kidd