akbank mobile money transfer - case study

Mobile Money Transfer

Application

October 2011 sedat.tik@mobinex.biz

What is money transfer application?

•‘Mobile Money Transfer’ application is the easiest way to transfer money. •You could transfer your money approximately in 20 seconds, in 3 steps. •It is a personal and secure application. When you change your SIM card or give your phone to anyone, it does not perform any transaction. • Use SMS or http infrastructure for execution operations

Definition

Key Features • Easy Money Transfer • Easy Activation • Easy Authentication • Secure banking

User Interface

Send Money To ATM (Person)

Main Menu

To your AKBANK Credit Card

To Any Other Bank Credit Card

Send Money To Credit Card

Send Money To Any Bank Account

To Any AKBANK Credit Card

From Your Credit Card

From Your Account

Application Flow Chart

• It is completed in 5 simple steps. • All activation steps are managed on the mobile application, independent from the

web site.

Terms & Conditions Set Preferences Authentication Confirmation Conclusion

‘Mobile Money Transfer Application’ activation steps.

Initial Activation Process

Main Menu

• No additional Authentication (login etc.) needed after Activation step. • Provided functionality

• Money Transfer to ATM • Money Transfer to Account from your Account / Credit Card • Money Transfer to your Credit Card / any other Credit Card

• Account to ATM’ money transfer process. • Required Inputs for this transaction;

o Receiver MSISDN o Amount o Debit Card Password

Main Page Inputs Confirmation Conclusion

Main Menu > to ATM

• ‘Credit Card to Account’ money transfer process. • Required Inputs for this transaction;

o Receiver MSISDN o Amount o Credit Card Password o Expiration Date of Credit Card

Inputs Confirmation Conclusion Main Page

Main Menu > to Account

• ‘Account to Credit Card’ money transfer process with Card Number. • Required Inputs for this transaction;

o Receiver Card Number o Amount o Debit Card Password

Inputs Confirmation Conclusion Main Page

Main Menu > to Credit Card

• ‘Support’ page. • There are 5 functions;

o Help o FAQ (Frequently Asked Questions) o Pricing info about transactions o Calling to ‘Call Center’ directly o Reactivation

Support Main Page

Support Page

Technical Architecture

• For Mobile Money Transfer Application • new security rules need to be developed • new business rules need to be developed • may to be developed approximately 50 man/day

Technical Architecture

Core Banking

SMS Banking

Gateway/ Interface API

Interface

Transactions by SMS

SMS Handling Security Activation Process by API

Interface Define SMS Banking Status Set Bank Account Set Credit Card Set Limitation

Activation Process by API

PR Activities

TV Commercial

Application Demo

http://www.youtube.com/watch?v=tQtKnDKV6Aw&feature=player_embedded

http://www.youtube.com/watch?v=h7t-30rcPoI&feature=player_embedded

TV Commercial and Demo

Print and Outdoor Advertising

Thanks!

sedat.tik@mobinex.biz