akbank mobile money transfer - case study
DESCRIPTION
Money Transfer App greatly simplifies money transfer, one of the best value added mobile banking service for the users. The application enables a user transfer money to another person securely, 20 seconds in average.TRANSCRIPT
What is money transfer application?
•‘Mobile Money Transfer’ application is the easiest way to transfer money. •You could transfer your money approximately in 20 seconds, in 3 steps. •It is a personal and secure application. When you change your SIM card or give your phone to anyone, it does not perform any transaction. • Use SMS or http infrastructure for execution operations
Definition
Key Features • Easy Money Transfer • Easy Activation • Easy Authentication • Secure banking
User Interface
Send Money To ATM (Person)
Main Menu
To your AKBANK Credit Card
To Any Other Bank Credit Card
Send Money To Credit Card
Send Money To Any Bank Account
To Any AKBANK Credit Card
From Your Credit Card
From Your Account
Application Flow Chart
• It is completed in 5 simple steps. • All activation steps are managed on the mobile application, independent from the
web site.
Terms & Conditions Set Preferences Authentication Confirmation Conclusion
‘Mobile Money Transfer Application’ activation steps.
Initial Activation Process
Main Menu
• No additional Authentication (login etc.) needed after Activation step. • Provided functionality
• Money Transfer to ATM • Money Transfer to Account from your Account / Credit Card • Money Transfer to your Credit Card / any other Credit Card
• Account to ATM’ money transfer process. • Required Inputs for this transaction;
o Receiver MSISDN o Amount o Debit Card Password
Main Page Inputs Confirmation Conclusion
Main Menu > to ATM
• ‘Credit Card to Account’ money transfer process. • Required Inputs for this transaction;
o Receiver MSISDN o Amount o Credit Card Password o Expiration Date of Credit Card
Inputs Confirmation Conclusion Main Page
Main Menu > to Account
• ‘Account to Credit Card’ money transfer process with Card Number. • Required Inputs for this transaction;
o Receiver Card Number o Amount o Debit Card Password
Inputs Confirmation Conclusion Main Page
Main Menu > to Credit Card
• ‘Support’ page. • There are 5 functions;
o Help o FAQ (Frequently Asked Questions) o Pricing info about transactions o Calling to ‘Call Center’ directly o Reactivation
Support Main Page
Support Page
Technical Architecture
• For Mobile Money Transfer Application • new security rules need to be developed • new business rules need to be developed • may to be developed approximately 50 man/day
Technical Architecture
Core Banking
SMS Banking
Gateway/ Interface API
Interface
Transactions by SMS
SMS Handling Security Activation Process by API
Interface Define SMS Banking Status Set Bank Account Set Credit Card Set Limitation
Activation Process by API
PR Activities
TV Commercial
Application Demo
http://www.youtube.com/watch?v=tQtKnDKV6Aw&feature=player_embedded
http://www.youtube.com/watch?v=h7t-30rcPoI&feature=player_embedded
TV Commercial and Demo
Print and Outdoor Advertising
