aiesec in ethiopia l mc gursha national framework
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AIESEC in EthiopiaMC GURSHA 2013/14
Portfolio Flow Framework
National Focus Areas
1. Member Education
2. Mutual Beneficial Partnerships
3. Public Relations
National Drivers
1. iGCDP
2. oGCDP
LCD & Expansions
Plan OutlineMCVP Job Role/JD
MOS
Strategy/Focus
Structure
Support HR/CEED/NTT/NST
Timelines
Job Role/ DescriptionsLocal Committee
Development Strategy• Define LC Growth Model
• Development and Facilitation of LC Plan
• Develop Coach System
Education
• Align Education Cycle and Opportunities to the National and LC flow needs
• Responsible of CEED strategy
• LEAD design and implementation
• Expansion Management
• Market Analysis and Research
• Development of a Long term strategy to implement expansion universities to run TMP & TLP
• Searching for resources for expansion development
• Leading and coordination work of Expansion Managers
Job Description Cont’dEducation
• Design and implement a national framework for Engagement with AIESEC (EwA) and Life-Long Connection (LLC) phases
• Design clear products and management strategies for TMP & TLP
• Talent Management Processes in ELD
• Management Processes in ELD Overall responsible for the delivery and the quality of all the talent management processes in synergy with the global strategies delivered by AIESEC International and in synergy with the other functional areas for implementation.
Measure of SuccessTMP & TLP realizations – 600 & 200
# of newly recruited members- 200
70% of retention rate
All members with JDs
X+L raised and realized
5000 people who were engaged with any AIESEC events and activities
Overall competency development in AIESEC in Ethiopia
# of members attending International conferences- 60
A large talent pool and good talent pipeline
Strategies/ Focus
Quality Integrated AIESEC & Educational and LC Growth
Proper Talent Management Process and XP Tracking
Member Investment and R&R
Creation of more SUs with through OGX
Structure of the TeamLCD/
Expansions
IXP Manager
CEEDer/ NST
TMP/Tracking Manager
NST
SU Manager
NST
NTT CEEDer
IXP Manager- Providing members in AIESEC with dual roles in order to gain more experiences
- Focus on member development through constant trainings, LEAD, Camps and seminars
- Proper tracking of all the members and leaders in order to ensure they are achieving personal and
organizational goals.
- Introduce Mentoring and Coaching to all members with the support from Alumni and Leaders both locally
and internationally
- Position members internationally by working in collaboration with the OGX team and the sub regional for
internships and CEEDs.
- Partnership with learning partners for the professional development of members.
TMP/ Tracking ManagerEnsure the proper implementation of talent
management processes
Create a database to ensure the proper tracking of all members and leaders
Support LCs in the planning and recruitment process
TMP/TLP implementation on aiesec.net
Run Campaigns for member investment, LC growth and R&R
Membership Review each quarter
Tracking of the coaching and Mentoring System
SU ManagerMarket Research, Analysis and Segmentation
Run campaigns to sell AIESEC Products
Create partnerships with Universities to expand to more young people
Re-integration of EPs to start SUs and support in the process to become LCs
Creating resources for expansion management
Overall Coordinator of SUs’ managers
NTTResponsible for the learning growth of the entity
Use needs assessment in preparation of MEC and LEC for the entity
Responsible for the education of all members and leaders on the portfolio to execute plans
Market research to get organizations’ expectations of the youth in Ethiopia and implementation of the expectation
Organize campaigns for trainings (Camps, Seminars, LEAD and conferences)
Creation and management of learning partners
Support in creation and management of national and local conference agendas
TimelineDate Activities Responsible
1st- 10th July 2013 NPC Preparation and
Consolidation of member
and Alumni Database
MC, LCPs and TMs
11th-16th July 2013 National Planning
Conference
MC, OC and
Facilitators
17th July- 10th August
2013
Camps and Trainings MC Team
14th-16th August 2013 IC, Egypt MC and LCPs
September to Mid
October
Recruitment Process,
membership Review and
Pioneers Campaign
NSTs, CEEDer and LCPs
and TMs
15th-19th October 2013 NTMS and Pioneers
Campaign
MC and NSTs
23rd Oct- 5th Nov 2013 Pioneers MC
Nov-Feb Training s and LEAD Sessions
in LCs
MCVP LCD, Coaches
and NST
February NLDS MC, Faci and OC
Feb-April Trainings and LEAD MCVP LCD
April- May Election Process MCVP LCD
June Transition MCVP LCD
Timeline
TMP and TLP numbers in Portfolio- 10 & 5
TMP and TLP numbers in other portfolios- 5 & 2
Grand total- TMP: 15 TLP: 7 GCDP: 20 GIP: 5 CEED: 8
HR support
Strategy 1: All MCVPs, TMs and LCPs
Strategy 2: NST, MCP, IM
Strategy 3: NST and MCVPF
Strategy 4: OGX and BD
iGCDP & Project
JOB DESCRIPTIONS• Strategic pipeline management of the ICX GCDP and Projects sector
• Ensure the effective delivery of the ICX GCDP and PBOX experiences (qualitative and quantitative)
• Streamlining the ICX processes within GCDP sector
• Constant tracking, evaluation and reporting of the non - corporate exchange performance of all levels
• Support LCs in non - corporate raising/matching/tracking/delivery & servicing/integration and reintegration within GCDP sector
• Education and skill building around non - corporate exchange and leadership processes
• Identify, follow up and realize national and international cooperation & partnership opportunities within GCDP sector
• Ensure the legality of the GCDP processes within AIESEC in Ethiopia
• Develop, educate and implement Global and National GCDP Strategies to the LCs
• Delivery and Management of relevant non - corporate accounts
• Develop GCDP growth strategies/initiatives for entering new non - corporate markets
• Supply and demand management of GCDP sector
• Collaborate with MCVP BD on regular implementation of external market research and internal trend analysis
• Collaborate with MCVP BD to develop marketing strategies for ICX
WHATS GOING TO BE THE MOS?LC’s are able to create and implement their own projects
LC’s have a very good understanding of GCDP and are also in the known of the CLARITY of WHY of GCDP and AIESEC as a whole.
CUSTOMERS are satisfied
FOCUS AND AIM FOR THE PORTFOLIO
SCALING UP GCDP OPERATIONS
HOW?
• EDUCATING AND TRAINING FOR THE VP iGCDPs and PROJECT MANAGERS/TEAMLEADERS(RECEPTION TEAM etc…)- training the current responsibles of the various roles to be vexed with their JDs will go along way to improve the way and manner the GCDP portfolio works
• INCREASE THE NUMBER OF NGO BASED PROJECTS TO RAISE THE FIGURE- looking at the rate projects in the entity is being poorly managed, working with NGOs as TN takers so as to supply them with EPs will be a great way to retain and keep the ICX department active at all times whiles we work on improving our project quality and implementations.
• RAISING EPs for TNs AT A FEE- A way to financially sustain the other ends of GCDP is to raise EPs for companies and NGOs at a fee. This will help get money to support the LC based projects and also bring some monies into the entity’s cofers
• CREATION OF NATIONAL PROJECT TO ADDRESS NATIONAL ISSUES-there is going to be a national project that is going tackle a National threatening issue. Main issue identified is “STREET CHILDREN”. This project will let AIESEC gain recognition in the Ethiopian community as a “caring” organization and will open up opportunities to other companies and organizations.
STRUCTUREMC VP GCDPi & PROJECT
NST-PROMOTIONS, RA MA RE, FOLLOW UPs, NPS, myaiesec.net
NST-PROJECT IMPLEMENTATION/QUALITY ISSUES-DELIVERABLES
LC VP
iGCDPs
Support HR/CEED/NTT/NST
Education and training will be done by Maestro in collaboration with MC VP LCD(TM)-Edna Kavi and MC VP IM & Comm- Nebiyu
Sultan.
Partnerships with NGOs and GO’s will be done by Maestro with the help and support of MC VP iGIP & BD-Yonatan Asrat.
Raising of financial TNs will be done by Maestro with the help and support from MC VP F,A&L-Samrawit Gateneh, MC VP
iGIP&BD-Yonatan Asrat
TIMELINESDATE AND TIME PERIOD EVENT RESPONSIBLE
14TH-21ST JULY 2013 EDUCATION AND TRAINING OF VP GCDPs MAESTRO & EDNA KAVI&NEBIYU
SULTAN
4TH -5TH JULY 2013 TRAINING OF PROJECT MANAGERS AND
TLs-
MAESTRO with LCVPs
28TH JUNE 2013 COME UP AND OUT WITH THE NATIONAL
PROJECT, MODE OF IMPLEMENTATION AND
BUDGET
MAESTRO& SAMRAWIT GATENEH
TMP AND TLPALL MEMBERS OF THE LC ARE TO BE PART OF A PARTICULAR PROJECT AT A TIME.
THERE WILL BE TEAMLEADERS ON EACH AND EVERY PERCULIAR PROJECT FROM THE LC TO ENSURE
1. SAFETY OF THE INTERNS
2. TRACKING OF THE DEVELOPMENTS OF THE EPs AND THE PROGRESS OF THE PROJECTS
THE NUMBER OF TMP WILL DEPEND ON THE NUMBER OF NEWESS RECRUITED
ESTIMATED NUMBER OF TLPs WILL BE 20 COUNTING FROM THE NSTs AND LCVPs DOWN TO THE TEAMLEADERS
TMP/TLP in Number as sub members in my portfolio from other portfolios
IM&COM
M
CR&iGIP
FINANCE
AND
LEGALITIES
OGX
TM/LCD
SUCCESSFU
L GCDP
iGIP & Business Development
MCVP iGIP and Business Development
Job Description
• Align AIESEC in Ethiopia product with that of the companies
• Find new ways to get money for AIESEC in Ethiopia
• Find funds & new ideas to generate money for AIESEC in Ethiopia & project (Eg y2b )
• Staying relevant
• Identify mutual benefit between AIESEC and company
• Product development
• ICX management
• Service management/customer care
• External positioning of AIESEC in Ethiopia
• Education and Training for CR team
• Organize event and festivals to raise money for given project
• Branding AIESEC in Ethiopia as a first chose partner
• Creating Policy ( Internal and External)
• Create a method of segmenting companies among LCS
Measure of Success MCVP iGIP and Business Development
Q1
• Educated members
• CR policy in place
• Company Segmentation in place and working
• Segmenting MC companies & start signing MOU
Q2
• Having 2+ iGIP partner in each LC
• Organize a fund raising event
• Having 1 person assigned for 1 partner
• Money start coming in to AIESEC in Ethiopia
account
Q3
• Financial Sustainability starts being visible
• Organize the second career fair
• Organizing Y2B
• Organizing Y2D
Q4
• Satisfied partners
• Having National partners
• Having Financial Sustainability
• Successful organized Career Fair,Y2B,Y2D…
Strategy MCVP iGIP and Business Development
• Educate LCVPs & intern they Educate there members
• Set down with the CR task force & create CR policy
• Segment Companies and divide it among LCs
• MC gets together and choses MC companies
• Educate LCs about iGIP & how to sell it to companies
• Create with the MC an event for fund raising
• Selecting equipped persons as account mangers
• If all the above are done, Money will start coming in
• Have adequate No of Partners
• Have a sales task force
Structure
MCVP iGIP and Business Development
MCVP
NTT NST
National Sales Task
ForceLCVP HU LCVP UU
LCVP AAU
LCVP MU
Support HR
Policy and legality – MCVP F&L and MCP
Education – MCVP LCD & Expansion
Promotion – MCVP Comm & IM
iGIP – MCVP ICX & MCP
TMP/TLP in No in my portfolio MCVP iGIP and Business Development
• 1 NTT
• 1 NST
• 4 LCVPs
• 4 National sales
task force
TMP/TLP in No need from other portfolio
• ALL MC (6 people)
Grand Total
• 16 people (Might change in the forcibly future)
Communications & IM
MCVP JD
• Managing Communications Coordinators or VPs Commission
• Transmitting strategies from global level
• Information management related to IM and Comunications Resources,
materials and Knowledge
• Creation and implementation of national communication plan and
national media Plan
• Releases and external communication (media)
• Coordination of national functional network (marketing and branding)
• National Website (content)
• Internal Communication (Newsletters, channels of communication)
• Templates design (product sheets, outputs, etc)
• Brands management to ensure good positioning of AIESEC externally and
in the network
• Development of media partnerships
• LC Coaching
• Knowledge Management and Transition
• Education on myaiesec.net
• Website management
• Make sure relevant archives and documents are available at both virtual
and physical platforms
MOS
• Project realizations,
• TMP/TLP Raises and realizations
• OGX raises
• Number of media appearances aligned with the
brand
• % of people that apply to join AIESEC with the
expectation of developing leadership abilities
• % of LCs using MyAIESEC properly (members in the
right XP stage, wikis done, etc.)
OGX (oGIP &
oGCDP)
EP Recruitment Planning Communication plan and
strategy for each focus
programme
Recruitment timeline and
goals
Supply & Demand /
Market Research
Support in running students'
market research - information
about universities on local
market
Specific needs, deadlines,
profiles, numbers, exchange
products - ex: Projects,
Countries, JDs
University Partnerships &
Youth Alliances
Relevant partnerships for EP
market - student applicants
Needs and focus on EP
Profiles
Marketing and Promotion Updated information on LC's
online & offline platforms, market
positioning on campus and
social media
Content of online/offline
materials, timeline for
recruitment
EP Recruitment (Info
Session, other events)Attracted matchable students
with the right expectations and
motivation
Guidelines for EP target
profile, steps and deadlines
for applications
Showcasing Impact Strategy and implementation of
showcasing exchange
experiences
Feedback and input from
Eps
Customer Relations
Management
Support in managing inquiries
and requests from applicants
Guidelines for EP target
profile, steps and deadlines
for applications
LINK WITH OTHER PORTFOLIOS
iGCDP and
Projects
Projects Planning
Communication plan and
strategy for each focus
programme
realization timeline and
goals
Supply & Demand /
Market Research
Support in running market
research - information about
entities in the network
Specific needs, deadlines,
profiles, numbers, exchange
products - ex: EPs, Countries,
JDs
Marketing and Promotion
Updated information on LC's
online & offline platforms, market
positioning on campus and
social media
Content of online/offline
materials, timeline for
recruitment
Showcasing Impact
Strategy and implementation of
showcasing exchange
experiences
Feedback and input from
Eps
Customer Relations
Management
Support in managing inquiries
and requests from EPs
Guidelines for EP target
profile, steps and deadlines
for applications
Finance
Investments for
Exchange Growth
Specific needs -
amount of money
needed, reasons for
promotion of
internships externally
and internally (within
AIESEC network and
the LC), recruitment,
events organizing, etc.
Inputs, approval of
spending
Communications
Overall Budget and
Tracking
Budget and reportingInputs, approval of
spending
Rewards and
Recognition
Have performance
assessment and reward
and recognition
systems that support
exchange growth.
Budget approval for
R&R spending
LCD/Exp.
Member Recruitment
Planning
Communication campaign
strategy, plan and materials
Profiles of members you
plan to recruit, message
for potential members
Market Research for
Talent Supply
Support in running students'
market research -
information about universities
on local market
Specific needs, deadlines,
profile and roles for
recruitment
Internal communication Promotional campaign of
opportunities and
showcasing stories
Opportunities in AIESEC
Ethiopia to promote and
content for showcasing
impact
Promotion in AIESEC
network
Marketing strategy
execution with media tools
and materials
Opportunities in the
network to promote
(GIP/GCDP/CEED,Confere
nces etc)
Showcasing Impact Strategy and
implementation of
showcasing team
experiences
Feedback and stories from
LC members
iGIP/
BD
Product Portfolio for iGIP
products
Co-creation of LC iGIP
product portfolio
Content of iGIP products,
country supply information
Internal network
positioning
Promotional campaign of
opportunities and showcasing
stories to attract EP applicants
from the AIESEC network
Content of iGIP opportunities,
company information and job
description
EP Experience Package Co-creation of EP Servicing
material - communication
and engagement
Content and planning for EP
servicing
Product Portfolio for ER
products
Co-creation of LC product
portfolio
Content of ER products to be
sold to partners
Marketing Event
Management
Communication campaign
strategy, plan and materials
External partnerships
(events/money/etc)
Media Relations Campaign strategy and tools
for media appearances
External partnership and
features
MCP
LC Representation/
LC Newsletter
Campaign strategy,
channels and media
management, newsletter creation
Information and input for
announcements and
stories from the national and global network
University
Partnerships & Youth
Alliances
Needs and focus on EP
Profiles
Relevant partnerships for
EP market - student
applicants
Internal
communication Communication
campaign strategy, plan
and materials
Co-creation of LC plan for
internal communication
MCVP Comm/IM
NST Website Manager
Graphics Design
Manager
STRUCTURE
FOCUS
EXTERNAL BRANDING/COMM within
Ethiopia
Companies and Institutions in Ethiopia
Students and Staff in Ethiopia
Finance & Legal
MCVP F&L Job Role/JD• Budgeting, tracking and expenses forecasting
• Cash Flow Management
• Bookkeeper Management
• Financial model Design, Education, Implementation and Management
• Bank Relationship with MCP
• Legal Management together
• Administration of finance, budgeting, tracking, book keeping
• Fund Raising through grants and co-operations
• Support VPICX and OGX in Cy2Cy cooperation
• Provide opportunities connected to Organizational Goals for Investors
• Financial Model Education
• Finance Processes Education [Budgeting, cash flow management, fundraising strategies]
• Final responsible of Finance coaching for the LCs
MOS
• Financial sustainability in activities and projects of LCs
• Awareness of Financial flow and legal requirements in LCs
• Revenues being generated nationally and locally (all functional areas generating profit)
• Existence of finance responsible in all LCs
• Standards for financial management established and followed
Strategy/Focus
• LC Support and education
• Financial policy and model
• Financial management
• National Fund raising
• Legal restructuring and managing
National Structure
MCVP F&L
NST TL
Fund raising( All MCVPs)
Audit responsible Education on Financial flow and tools (MCVP LCD)
Policy and Budget team
(responsible for creating financial model, the national budget and tracking)
All LCPs
Support HR/CEED/NTT/NST
NST/ two teams: a team of 3 and 5 members
Total of 8 people as can be seen in the structure.
Timelines
Funds ( July, October…throughout the year)
Education on finance to LCs (MEC) through out the year and at national conferences
-External audit report- Jan-March
-changing budget year and MC term= January
-MC registration= July 20
*Legal restructuring and management
CY2CY financial cooperation ( IC, Pioneers, Afro)
Budgeting (First week of August)
Financial Policy and model established (First week of July)
TMP/TLP in Numbers in your Portfolio
1 TLP and 8 TMP
TMP/TLP in Number as sub members in my portfolio from other [portfolios
• TMP in form of support ( 6)
• LC Support and education- LCD, OGX, ICX, ER
• -financial flow knowledge,
• Financial policy and model- MCP, Xchangers, CR
• -budgeting and tracking
• National Fund raising –ALL VPs
• -cy2cy financial cooperation, grants
• Legal restructuring and managing - MCP
Grand total my portfolio in numbers –TMP-TLP –(CEED/GCDP/GIP)
NST and budget team 9 + MCVP Support 6 = 15
OGX
Plan Outline• MCVP Job Role/JD
• MOS
• Strategy/Focus
• Structure
• Support HR/CEED/NTT/NST
• Timelines
Job Role/ DescriptionsOGX management and development:
a. Co-ordinate OGX activities in GCDP and GIP
b. Co-ordinate OGX Managers
c. Ensure that AIESEC in Ethiopia is aligned with the international OGX strategies in GCDP and GIP
d. Constantly being in touch with AIVP AIESEC Experience on AI, both GCDP and GIP
e. Create the national strategies to make both program grow
f. Run external market research and promotion campaign to boost OGX together with OGX Managers
g. Create and implement growth strategies for OGX area exploring new student markets and pools
h. Networking and country cooperation creation with all the target country for OGX development
i. Outgoing Exchange Ambassador for AIESEC in Ethiopia in the Global Network
Job Description Cont’dOutgoing Exchange planning and tracking
a. Final Responsible for national planning in Outgoing Exchange
b. Supervise National OGX Projects: planning, creation, execution, tracking
c. Tracking, evaluation and reporting of OGX goals Tracking and coaching of LC VP OGX performances
d. Supply and demand analysis, regular analysis and statistics of current performance of the country
e. DAAL files analysis
f. Final responsible to ensure that national goals set for OGX are met by all the LCs
g. Exchange Participants Preparation Responsible
External side
a. Final Responsible Account Management with Ethiopian Universities for OGX delivery
b. Build and empower relationship with institutions and Ministries that can support our Global Programes
Education
a. Provide education based training to all members working on OGX department
b. Provide advanced education and coaching to the LCVP OGX
c. Knowledge Management for the Exchange subsystems Nationally
d. Management of Exchange related conferences and meetings
Measure of Success# National project run
# Partnership created (University and Cy)
# of applicant for Exchange
# of Applicant Raised, Matched, Realized
% of OGX performance growth
# of GAP between Raise-Match-Realize
# of Revenue come from OGX for Finance
Strategies & FocusNational Project (Exchange Fair)
Student Organization Partnership
National Matching competition.
LC-LC OGX XP Sharing
Education
Showcasing Impact
Structure of the Team
MCVP OGX
NST Operational
LCVP OGX
JD: Manager Operational
• Responsible in track the promotion process in each LC
• Responsible to track the Matching process in each LC
• Involve in making the Cy partnership
• Involve in OGX regular meeting and with MCVP responsible to track the meeting result execution
• Track LC to execute the EP survey for each EPs
KPI: Manager Operational
• # of Promotion report and analysis submitted to MCVP
• # of Matching report and analysis submitted to MCVP
• # of Cy partnership created
• # of EP survey filled
• # of Meeting result executed (showed by Meeting result tracker)
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