affiliate marketing (powerpoint)

AFFILIATE MARKETING PROJECT24/06/15

SATELLITE: DIRECTV

DIRECTV V S DISH V S CABLE V S COMCAST

3 biggest competitors do not

have:The ability to connect wirelessly to 8 TV’s to one HD DVR

AUTHENTICATION(EG: SIGN-IN)

Di-recTV App

Live Streaming (com-puter)

Sports

OTT SERVICES2014: ‘YaVeo’

For Spanish people in US.First Month = FreeAccess to movies, TV shows and sports (big in

US).

Different languages to add to the chosen ‘base package’

For new customers: Only get free DVR (1 year) if they have subscribed to their ‘premium plan’ (most expensive plan)

TV EVERYWHERE: GENIE STB

Can set up DVR by phone or com-puter. Eg: Record a show on your phone to watch later when you’re

home.

By using wireless connection, Genie STB can be synced to 5 different types of elec-

tronic devices. (Incl. recorded shows).

TV EVERYWHERE: FEATURES

NEW SERVICES: PROTECTION PLAN

1. Protection Plan – Upgrade of latest equipment every two years. In home repairs.

2. Home Security – Wiring the entire house in case of burglary etc.

Offered to customers who want to upgrade their services.

Download App (need authentication)- can view all parts of the house on any mobile/tablet platform.

• When there is a fire/burglary, alarm will sound and there will be help regardless of whether you are home or not.

DVR TECHNOLOGY (BOX)

Literally ‘anywhere’.In the middle of the ocean. (Exaggeration) – Or it could just be showing a random movie.

MARKETING- EG: BILLBOARDS, PRINT ADS

SATELLITE: DISH NETWORK

(HOPPER)

AUTHENTICATION

• Must sign in live streaming (computer).

DISH’S COMPARISONNot true – Price/month is the same as

Dish.$39.99

BUNDLES:

DISH ANYWHERE

• Live streaming requires password.

• To unlock premium channels/bundles – must login with Dish account.

NEW SERVICES:

• Protection Plan –

(Not free)

TECHNOLOGY

Can stream anywhere with Wifi signal.

Fit for purpose – (pic-ture)- people in the sea vs person on holiday.

MARKETING- EG: BILLBOARDS, PRINT ADS

CABLE: COMCAST

(XF IN ITY)

AUTHENTICATION

• Only needed to stream movies online using XFINITY username & password.

• No need to login on television.

TV EVERYWHERE• Added benefit to XFINITY TV subscription.

(PAY).

• Stream live movies/videos anywhere with XFINITY app.

NEW SERVICES: HOME SECURITY & MOVING (NEW CUSTOMERS)

By using an APP – can mon-itor anywhere in the world.

• Still connected to TV anywhere.

MARKETING- EG: BILLBOARDS, PRINT ADS

Use of ‘Fast and Furious’ to sell it’s ‘fast’ wifi.

CABLE: TIME WARNER CABLE

AUTHENTICATION

• Needed to view existing customer deals.

BUNDLES/DEALS

NEW SERVICES: HOME SECURITY

SERVICES (FOR SUBSCRIPTION)

MARKETING- EG: BILLBOARDS, PRINT ADS

CABLE: COX COMMUNICATIONS

BUNDLES/DEALS

NEW SERVICES: ‘HOME LIFE’

Use app to control $29.99/month

MARKETING- EG: BILLBOARDS, PRINT ADS

CABLE: CHARTER

AUTHENTICATION

Can use app for stream-ing

WHY CHARTER

FIBER: AT&T/U-VERSE

AUTHENTICATION

• TV: No need to login to watch U-Verse.

• Computer – live streaming: Need to login to be able to access U-Verse.

• Can stream live movies anywhere as long as you are connected to wifi.

BUNDLES/DEALS

• No current kids/sports pack – channels are included in packages.

Can watch multiple channels/movies all at

once.

NEW SERVICES: STB

• An STB is required to view movies on the TV at home.

MARKETING- EG: BILLBOARDS, PRINT ADS

FIBER: VERIZON FIOS

AUTHENTICATION

• Online (computer) streaming requires username & password.

• TV does not require U&P.

SERVICES

BEATS ADVERTISING?

ADVENTURE TIME – ‘ T O G O ’ =

A D V E N T U R E ?’

Kids movies

NEW SERVICES: HOME SECURITY

Can be seen from electronic devices as

long as there is a wire-less

connection.

NEW SERVICES: INTERNET SECURITY

CABLE: CABLEVISION

Existing customers can choose to up-grade from their

current subscription.

CABLE: CHARTER

Current CustomersMoving in deal.