affiliate marketing
Post on 25-Jan-2015
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Affiliate Marketing
BY- Atul Chaudhary
Topics to be discussed
What is an Affiliate Marketing?CategoriesTypesFunctioningPros and Cons
Affiliate marketing A joint effort or relationship between a
business firm and its affiliate. The affiliate is a paid a percentage of the revenue generated by him known as affiliate commission.
Also called Referral programCommission program
Program to generate traffic on a website.
Categories of Affiliates
• Product Based• Banner Based
TYPES
Functioning
Affiliate’s website
Buyer/SellerVisitor
Compensates affiliate
Pros & cons
Benefits
• Traffic and revenue increase• Result tracking• Competitive e-marketing advantage• Low/no promotion cost
Advantages
Pitfalls
• Link farms• Irrelevant sites• Anchor text
Thank you
Questions ?
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