Affiliate Marketing

BY- Atul Chaudhary

Topics to be discussed

What is an Affiliate Marketing?CategoriesTypesFunctioningPros and Cons

Affiliate marketing A joint effort or relationship between a

business firm and its affiliate. The affiliate is a paid a percentage of the revenue generated by him known as affiliate commission.

Also called Referral programCommission program

Program to generate traffic on a website.

Categories of Affiliates

• Product Based• Banner Based

TYPES

Functioning

Affiliate’s website

Buyer/SellerVisitor

Compensates affiliate

Pros & cons

Benefits

• Traffic and revenue increase• Result tracking• Competitive e-marketing advantage• Low/no promotion cost

Advantages

Pitfalls

• Link farms• Irrelevant sites• Anchor text

Thank you

Questions ?