advertising,publicity &propaganda

ADVERTISING,ADVERTISING,PUBLICITY &PUBLICITY &

PROPAGANDAPROPAGANDA

Group Members

Dilbar HussainAhmad Bakhsh

Mian Muhammad HassanAdnan

ADVERTISING …ADVERTISING …Definition:Definition: Any paid form of non personal communication of information about products or ideas by an identified sponsor through the media in an effort to convince or influence behavior of the people in such a manner as to encourage them to buy

ADVERTISING …ADVERTISING …significance:significance: Paid form Non personal communication / information

About products or ideas Identified sponsor Through the media To convince or influence behavior of the people

To encourage them to buy

ADVERTISING …ADVERTISING …Nature : Nature : Paid for Commercial Transaction Controlled by

Advertiser

ADVERTISING …ADVERTISING …Aim : Aim : Sell a Products / Services to the largest possible market at the lowest possible cost

ADVERTISING …ADVERTISING …Effect : Effect : Remains for sometime – there is ‘recall’Source :Source : Always identifiable

PublicityPublicity

Defination : Defination : Giving information about a Company or its products by Personal / Non Personal means, & is not directly or indirectly paid by the Organization, and the source is NOT identified

PUBLICITY …PUBLICITY …Meaning : Meaning : Give information About a Company or its

products By Personal / Non

Personal means Not directly or indirectly

paid for Source is NOT identified

PUBLICITY …PUBLICITY …Nature :Nature :Non commercial transactionAim : Aim : To influence opinion of the public in favour of something

PUBLICITY …PUBLICITY …Effect :Effect : Influence human action

by awakening the desire to possess a product.

To create a good public image

To clear any doubt / opinion

PUBLICITY …PUBLICITY …Source:Source: Initiative may be taken by the published

Not openly sponsored

NOTE …NOTE …All Advertising

is Publicity BUT

all Publicity IS NOT

Advertising

PROPAGANDA …PROPAGANDA …Definition : Definition : Spreading of Ideas / Doctrines / Messages. The public is expected to accept ‘readymade’ conclusions. It is only one sided communication. It favors the cause – Political parties / leaders and their election campaigns

PROPAGANDA …PROPAGANDA …Meaning : Meaning : Spreading Ideas / Doctrines /

Messages The public is expected to

accept ‘readymade’ conclusions

One sided communication favoring the cause e.g. Political parties / leaders and their election campaigns

PROPAGANDA …PROPAGANDA …Nature : Nature : Can be either commercial or non commercialAim :Aim : Spread Ideas / Doctrines / Messages No question of ‘selling’

PROPAGANDA …PROPAGANDA …Effect : Effect : Temporary – ceases to influence after the cause is achieved & lose their appeale.g. Political parties / leaders and their election campaigns / speeches / promises

PROPAGANDA …PROPAGANDA …

Source : Source : May be commercial – normally is commercial

So that was all About my topic

Thank you

The End