advanced' link building
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copyright 2011 Portent, Inc.portent.com
conversationmarketing.com
‘Advanced’ link building
@portentint #portentu for questions
Thursday, March 29, 12
GET THE #@@!#@$ EASY LINKS
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I RANTYOU MUST LISTEN
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FUUUUUUUUUUUUUUUUUUUUUUUUUU
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BUT I’M ADVAAAANNNCEEED...
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START WITH THE GLUE
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YOU SAY ADVANCEDYOU MEAN EASY
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Link leaksBroken linksNon-linking citationsContent opportunitiesAdvanced stuff
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HOW LINKS WORK
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LINKS = VOTES
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GET OUT THE FREAKIN’ VOTE!!!
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SOME LINKS ARE MORE EQUAL THAN OTHERS
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THE RATIONAL SURFER
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um. no.
Thursday, March 29, 12
TOOLS
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GOOGLE WEBMASTER TOOLSBING WEBMASTER TOOLSA LINK DBSCREAMING FROGACCESS TO SITE ANALYTICSACCESS TO SITE FILES
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LINK LEAKSGO GREEN
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CANONICALIZATION
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copyright 2011 Portent Interactive
How may I help?
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copyright 2011 Portent Interactive
Duuuhhrrrr I R Googles. Where
content be?
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home page
yoursite.com www.yoursite.com
www.yoursite.com/index.html
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Gurgle...
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YOU KNEW I’D GO THERE
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FIND IT
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OPEN YOUR WEB BROWSER
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GO TO WWW.YOURSITE.COM/INDEX.HTMLOR ANOTHER AS RELEVANT
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ONLY ONE SHOULD DISPLAY.THE REST SHOULD REDIRECT.
301Thursday, March 29, 12
ONLY ONE SHOULD DISPLAY.THE REST SHOULD REDIRECT.301
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GWT
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IF THERE ARE ANY LINKS POINTING TO THESE PAGES, THE VOTES ARE SPLIT
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OPEN SITE EXPLORER
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THAR BE LINKS!
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BUSTED LINKSGET OUT THE VOTE
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UM, NO
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Hi Ian,
You link to my site. Thanks! But the link, which is on /blahfoo.html of your site, points at /fooblah.php of my site. It’s a broken link. Yikes!
That can hurt your ability to rank in Google and Bing search results. You can fix it by changing the link to blah.php.
Thanks,
Jane Doe Thursday, March 29, 12
301 redirect
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NOW YOU’RE ‘ADVANCED’
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GETTING TRICKSYWE WANTSSSS MORE PRECIOUSSSS LINKSSSSSS
wikipedia.orgThursday, March 29, 12
LOG FILESSEPARATE ‘ADVANCED’ FROM WANNABES
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1. GET A BOT LIST
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FANTOMASTER SPIDER SPY
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2. GET YER LOG FILES
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LINKS YOU HAVE, BUT DON’T
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NOT YET FOUND BY GOOGLEBOT
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OR ABANDONED BY GOOGLEBOT
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IT’S A LINK FROM STANFORD
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Nope. Nuthin.
I don’t see any links. Do
you?
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REBUILD THE PAGE
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TWEET THE STANFORD PAGE
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GET TRAFFIC TO THAT PAGE
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GOOGLE RE-CRAWLS
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DO IT
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GET THE #@@!#@$ STANFORD LINK
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BRIBERYTHE WORLD’S OLDEST FORM OF COMMERCE
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ULTIMATE WEAPONUSE WITH CAUTION!!!!
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SOCIALDON’T ROLL YOUR EYES AT ME YOUNG LADY
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CORRELATION v. CAUSATION
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WHO CARES?!!!!!!!
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FACEBOOK: DO A SURVEY
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MECHANICAL TURK IS YOUR FRIEND
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BUT DON’T BUY ALL AT ONCE
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$2501000 ANSWERS200 NEW FOLLOWERS15 COMMENTS10% LIFT IN ORGANIC TRAFFIC
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INSTANT EDGERANK
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GOOGLE PLUS
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BUY LINKS
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BBBBUSINESS ASSOCIATIONSINDUSTRY ASSOCIATIONSYOUTUBE ANNOTATIONSMEDIA SHARING SITESBOOKMARKING SITESUH, LOCAL?!
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CAUTIONDON’T MAKE GOOGLE LOOK DUMB
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CAUTION
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DON’T CAPSIZE
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GLUB
SERIOUSLY?
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GET THE #@@!#@$ EASY LINKS
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@portentint
Work: Portent.comBlog: ConversationMarketing.com
ian@portent.com
Thursday, March 29, 12
copyright 2011 Portent, Inc.portent.com
conversationmarketing.com
@portentint#portentu
portent.co/links-adv
Q&A time
Thursday, March 29, 12
copyright 2011 Portent, Inc.portent.com
conversationmarketing.com
@portentint#portentu
PPC for cheapskatesThursday, 4/2611 AM Paci!c
http://portent.co/HmlQ86
Next webinar
Thursday, March 29, 12
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