ABCs of SEO in 2018

Moosa Hemani@mmhemani

What is SEO?

Link Building

Content Marketing

The Sweet Spot

Technical SEO

● Title Tag

● Site Speed

● Schema Markup

● Keyword Mapping

● Mobile First

● AMP (if required)

● Content around keywords

● Canonicals, Redirections and Cannibalization

● Continuous Optimization

Tools

● SEOptimer

● Google Search Console

● Screaming Frog

● SEMrush Site Audit

● SEMrush Keyword Research

● Ubersuggest

● Deepcrawl

Link Building

● Guest Blogging

● Manual Outreach

● 10X Content

● Broken Link Building

● Resource Page Link Building

● Interactive Shareable Content

● Infographics

● Competitor Link Analysis

Link Building Tools

● Google Advanced Search Operators

● MozBar

● Ahrefs.com

● Link Prospector - Citation Labs

● Hunter

● Buzzsumo

● Mailshake

● Pitchbox

Content

Types of Content

● Blogpost

● Infographics

● Survey & Researches

● Case Studies

● E-Books

● Webinar

● Podcast

● Photos

● Presentations

And more...

Common Content Issues

Tools● RawShorts

● PlayBuzz

● HubSpot’s Blog Topic Generator

● Animaker

● Infogram

● Pod Bean

● Zoom

● Qzzr

● Meme Generator

● Mechanical Trunk

● SurveyMonkey