advanced audience targeting in digital advertising

Social Media for Non Profits / April 28, 2014

Social Media for Non Profits / April 28, 2014

Display Advertising – Exhibition Focus

Social Media for Non Profits / April 28, 2014

Display Advertising – Institutional

Social Media for Non Profits / April 28, 2014

Digital Advertising – Search Ads

Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu

Find Your MasterpieceSave 20% on membership. Join Art Institute of Chicago today!join.artic.edu

Social Media for Non Profits / April 28, 2014

Purchase Path

Roy LichtensteinSave 20% on membership. Join Art Institute of Chicago today!

join.artic.edu

Social Media for Non Profits / April 28, 2014

Microsite Landing Pages

1 click list builder1 click eCommerce

Social Media for Non Profits / April 28, 2014

Facebook List Build and Like forms

Facebook List Build Form Facebook Fan Build Form

Social Media for Non Profits / April 28, 2014

Mobile Purchase Path

Social Media for Non Profits / April 28, 2014

Additional Digital Strategies

Social Media for Non Profits / April 28, 2014

Google Grant

Free Search Advertising for non profits

1. $10,000 per month spend cap

2. Keywords are capped at $2

3. Google Grant should be supplemented with paid search

Social Media for Non Profits / April 28, 2014

Facebook Strategies

Recent Changes

1. Changes to organic posts

2. Increased targeting opportunities

Strategic Targeting

1. Facebook Custom Audiences

2. Demographic/Behavioral

3. Look-a-like modeling

Facebook Right Rail Ad

Facebook News Feed Ad

Social Media for Non Profits / April 28, 2014

Remarketing

Social Media for Non Profits / April 28, 2014

Lightbox Techniques

Social Media for Non Profits / April 28, 2014

Video Advertising on YouTube

YouTube ad with text overlay (near bottom)

YouTube ads introduced

Social Media for Non Profits / April 28, 2014

Cara EaganCaraE@SeattleArtMuseum.org

Anthony Plamondonanthony@thelukenscompany.com

Questions?