adoptmeapp volunteer meeting at hssv on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 1

AdoptMeAppster HSSV Meeting October 19, 2014

American Red Cross

Silicon Valley 2014

“Tech Hero” Award Winner

(ceremony Nov 6, 2014)

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 2

Agenda

Welcome, Vision & Introductions

About AdoptMeApp

What IS AdoptMeApp?

“Tips and Tricks” by AdoptMeAppsters

Cookie Swap Break

Measuring Success

Upcoming Engineering Enhancements | Known Bugs

What Next? Open Discussion about New Features & Improvements

Organizational Stuff

Q&A

AdoptMeApp Install for New Users

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 3

Welcome, Vision, and Introductions

Beth Ward, VP Alliances, HSSV

AdoptMeApp Team Cynthia, Rob, Helena, Frank, John,

Frederic, Avi

AdoptMeAppsters!

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 4

About AdoptMeApp

"Every Shelter Pet

Now Has

a New Happy Story"

AdoptMeApp enables

volunteers and fosterers in

animal shelters and rescue

groups to easily post and

share linked stories, photos,

and videos about adoptable

pets

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 5

About AdoptMeApp - Highly Leveraged

Volunteers, and only a small % need to use it to create impact. Does

not require staff participation. Small amount of volunteer mgmt.

Any volunteer w/ smart phone can master it. No training needed.

Uses existing social media for broadcast – low technical and

marketing risk

Spreads word among social networks that staff doesn’t have time to

reach; leverages volunteers’ social graph

Appropriate for all shelters/rescues, even those with none/poor tech

infrastructure

Identification of best practices. Shelters can learn from each other.

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 6

What IS AdoptMeApp?

Mobile Code

AdoptMeApp

on your mobile

device

Server Code

AdoptMeApp

on AdoptMeApp

Servers

Animal

Management Code

on HSSV Servers

Adoptable

Pets

Pet Profiles

Tweets

Adoptable

Pets

Posts

Tweets

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 7

What stage are we at with AdoptMeApp?

Pilot Stage

What does this mean?

• Some manual work being done;

automation not finished

• Some bugs (let us know!)

• Not ready yet for integration with

other HSSV marketing activities

(but getting close)

• Still adding features as we learn

from users (AdoptMeAppsters)

Adoptable #rabbit

#Penelope_HSSVCA

Balance beam training

for the bunny Olympics!

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 8

Measuring Success – Pilot Stage & Beyond

• Where is AdoptMeApp?

• Twitter Feed

• Pet Profiles

• What Does AdoptMeApp

Look Like to Potential

Adopters?

• Twitter measurements

• # of followers (586), retweets, favorites

• Adopter comes in from Twitter Feed

• Adopter comes in based on Twitter widget in pet profile

Adoptable #dog

#Brooke_HSSVCA

I have all the

toys!! So happy

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 9

Permanent Pet Profiles!

Goliath – Adopted! Goliath’s stories in his pet

profile on the HSSV website

Goliath’s stories on Twitter Twitter account not required to view the feed

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 10

Why? - Rob/Cynthia hamsters on a wheel

Why don’t all pets have widgets? Names not unique

Widget inserted manually (timelag, kittens)

Why aren’t all animals in AdoptMeApp? Not synching realtime (yet)

No Hamsters (or other rodents except for Guinea Pigs)

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 11

Tribute to Woody

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 12

Tips and Tricks (AdoptMeAppsters)

Taking a good photo

Channeling the pet’s words |

Clever quips

Additional hashtags

• Other pet’s hashtags

• Other hashtags

Photo editing

• Multiple photos

• Frames

• Bells & Whistles

Inserting a Video

Adding photos from volunteer site

More?

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 13

COOKIE SWAP BREAK

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 14

Upcoming Engineering Enhancements

New Hashtag

• Handles pets with same name –

adds number at end

• Compresses long names

• Will be visible in app

• Quick link to pet profile

New AdoptMeApp Widget - replaces

Twitter Widget

• Faster Installation

• More Control

• Sets stage for adding other social

media e.g. Instagram

Automation of database

synchronization

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 15

AdoptMeApp — some known bugs

• iOS 8 Issue Resolved!

• Favorites bugs

• [Back] button bugs

• Compose screen "Picture Attached” when there's no picture

• Selectors fail to load when there's been a lot of navigation

going on

• Half-loaded pictures in posts (only happened a couple times)

• Textarea field does not interact correctly with soft keyboard

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 16

New Features

Short Term

• Better photo previews & moving preview to the compose screen

• Counting of available characters (now just gives 50)

• Select multiple pets in post

• Multiple pictures per post

• Include animal’s profile photo in the Picker

• Redesigned user interface

• Highlighting animals that haven’t had recent posts

• Offline — stories will post once re-connected to internet

• Better image compression

Medium Term

• Posting video from the app

• Adding AdoptMeApp as one of the Share options in phone’s gallery

• Adding “rodents”

• Automatic “hello” post

Long Term

• Automatic posting to Instagram

• Pass AdoptMeApp to Adopter = AdoptedMeApp

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 17

Communication:

• Facebook Group

www.facebook.com/groups/adoptmeapphssv

• Email group –

AdoptMeAppsters.hssvca@kachingle.com

Add to contacts so that it doesn’t go in

spam folder

• Discussion board on HSSV volunteer site

WiFi – Milpitas, Mountain View, Sunnyvale, San Jose/Saratoga

Downloading the App + updates

Red Cross Event - all invited but

must tell Rob to reserve seat

Thursday Nov 6 at Tech Museum, San Jose

8am-10am (breakfast/network starts 8am, event 8:45am

Includes day pass to Tech Museum

Organizational Stuff | Q&A

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 18

Thank you!

New

User

Setup

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 19

Contact

Cynthia Typaldos

cynthiatypaldos@gmail.com

408 867-8875 office

650 215-8406 cell

Rob Blackwelder

robblackwelder@gmail.com

510 332-9960

Twitter

@AdoptMe95035CA

@SponsorMeApp

@AdoptMeApp

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthiatypaldos@gmail.com 20

AdoptMeApp Team

Cynthia Typaldos: CEO, product definition, marketing, biz dev, mgmt

Rob Blackwelder: Site Ops, QA, Support

Frank Spies: CTO/Engineer

Helena Merk: Engineer/Mobile

John Morris: Engineer/Server Side

Frederic Ranft: Design + UI/UX, html/css, javascript

Avi Aggarwal: QA