adoptmeapp volunteer meeting at hssv on 10/19/14

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AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 1 AdoptMeAppster HSSV Meeting October 19, 2014 American Red Cross Silicon Valley 2014 “Tech Hero” Award Winner (ceremony Nov 6, 2014)

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Page 1: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 1

AdoptMeAppster HSSV Meeting October 19, 2014

American Red Cross

Silicon Valley 2014

“Tech Hero” Award Winner

(ceremony Nov 6, 2014)

Page 2: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 2

Agenda

Welcome, Vision & Introductions

About AdoptMeApp

What IS AdoptMeApp?

“Tips and Tricks” by AdoptMeAppsters

Cookie Swap Break

Measuring Success

Upcoming Engineering Enhancements | Known Bugs

What Next? Open Discussion about New Features & Improvements

Organizational Stuff

Q&A

AdoptMeApp Install for New Users

Page 3: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 3

Welcome, Vision, and Introductions

Beth Ward, VP Alliances, HSSV

AdoptMeApp Team Cynthia, Rob, Helena, Frank, John,

Frederic, Avi

AdoptMeAppsters!

Page 4: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 4

About AdoptMeApp

"Every Shelter Pet

Now Has

a New Happy Story"

AdoptMeApp enables

volunteers and fosterers in

animal shelters and rescue

groups to easily post and

share linked stories, photos,

and videos about adoptable

pets

Page 5: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 5

About AdoptMeApp - Highly Leveraged

Volunteers, and only a small % need to use it to create impact. Does

not require staff participation. Small amount of volunteer mgmt.

Any volunteer w/ smart phone can master it. No training needed.

Uses existing social media for broadcast – low technical and

marketing risk

Spreads word among social networks that staff doesn’t have time to

reach; leverages volunteers’ social graph

Appropriate for all shelters/rescues, even those with none/poor tech

infrastructure

Identification of best practices. Shelters can learn from each other.

Page 6: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 6

What IS AdoptMeApp?

Mobile Code

AdoptMeApp

on your mobile

device

Server Code

AdoptMeApp

on AdoptMeApp

Servers

Animal

Management Code

on HSSV Servers

Adoptable

Pets

Pet Profiles

Tweets

Adoptable

Pets

Posts

Tweets

Page 7: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 7

What stage are we at with AdoptMeApp?

Pilot Stage

What does this mean?

• Some manual work being done;

automation not finished

• Some bugs (let us know!)

• Not ready yet for integration with

other HSSV marketing activities

(but getting close)

• Still adding features as we learn

from users (AdoptMeAppsters)

Adoptable #rabbit

#Penelope_HSSVCA

Balance beam training

for the bunny Olympics!

Page 8: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 8

Measuring Success – Pilot Stage & Beyond

• Where is AdoptMeApp?

• Twitter Feed

• Pet Profiles

• What Does AdoptMeApp

Look Like to Potential

Adopters?

• Twitter measurements

• # of followers (586), retweets, favorites

• Adopter comes in from Twitter Feed

• Adopter comes in based on Twitter widget in pet profile

Adoptable #dog

#Brooke_HSSVCA

I have all the

toys!! So happy

Page 9: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 9

Permanent Pet Profiles!

Goliath – Adopted! Goliath’s stories in his pet

profile on the HSSV website

Goliath’s stories on Twitter Twitter account not required to view the feed

Page 10: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 10

Why? - Rob/Cynthia hamsters on a wheel

Why don’t all pets have widgets? Names not unique

Widget inserted manually (timelag, kittens)

Why aren’t all animals in AdoptMeApp? Not synching realtime (yet)

No Hamsters (or other rodents except for Guinea Pigs)

Page 11: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 11

Tribute to Woody

Page 12: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 12

Tips and Tricks (AdoptMeAppsters)

Taking a good photo

Channeling the pet’s words |

Clever quips

Additional hashtags

• Other pet’s hashtags

• Other hashtags

Photo editing

• Multiple photos

• Frames

• Bells & Whistles

Inserting a Video

Adding photos from volunteer site

More?

Page 13: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 13

COOKIE SWAP BREAK

Page 14: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 14

Upcoming Engineering Enhancements

New Hashtag

• Handles pets with same name –

adds number at end

• Compresses long names

• Will be visible in app

• Quick link to pet profile

New AdoptMeApp Widget - replaces

Twitter Widget

• Faster Installation

• More Control

• Sets stage for adding other social

media e.g. Instagram

Automation of database

synchronization

Page 15: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 15

AdoptMeApp — some known bugs

• iOS 8 Issue Resolved!

• Favorites bugs

• [Back] button bugs

• Compose screen "Picture Attached” when there's no picture

• Selectors fail to load when there's been a lot of navigation

going on

• Half-loaded pictures in posts (only happened a couple times)

• Textarea field does not interact correctly with soft keyboard

Page 16: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 16

New Features

Short Term

• Better photo previews & moving preview to the compose screen

• Counting of available characters (now just gives 50)

• Select multiple pets in post

• Multiple pictures per post

• Include animal’s profile photo in the Picker

• Redesigned user interface

• Highlighting animals that haven’t had recent posts

• Offline — stories will post once re-connected to internet

• Better image compression

Medium Term

• Posting video from the app

• Adding AdoptMeApp as one of the Share options in phone’s gallery

• Adding “rodents”

• Automatic “hello” post

Long Term

• Automatic posting to Instagram

• Pass AdoptMeApp to Adopter = AdoptedMeApp

Page 17: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 17

Communication:

• Facebook Group

www.facebook.com/groups/adoptmeapphssv

• Email group –

[email protected]

Add to contacts so that it doesn’t go in

spam folder

• Discussion board on HSSV volunteer site

WiFi – Milpitas, Mountain View, Sunnyvale, San Jose/Saratoga

Downloading the App + updates

Red Cross Event - all invited but

must tell Rob to reserve seat

Thursday Nov 6 at Tech Museum, San Jose

8am-10am (breakfast/network starts 8am, event 8:45am

Includes day pass to Tech Museum

Organizational Stuff | Q&A

Page 18: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 18

Thank you!

New

User

Setup

Page 19: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 19

Contact

Cynthia Typaldos

[email protected]

408 867-8875 office

650 215-8406 cell

Rob Blackwelder

[email protected]

510 332-9960

Twitter

@AdoptMe95035CA

@SponsorMeApp

@AdoptMeApp

Page 20: AdoptMeApp Volunteer Meeting at HSSV on 10/19/14

AdoptMeApp | Cynthia Typaldos | 650 215-8406 | [email protected] 20

AdoptMeApp Team

Cynthia Typaldos: CEO, product definition, marketing, biz dev, mgmt

Rob Blackwelder: Site Ops, QA, Support

Frank Spies: CTO/Engineer

Helena Merk: Engineer/Mobile

John Morris: Engineer/Server Side

Frederic Ranft: Design + UI/UX, html/css, javascript

Avi Aggarwal: QA