admission process - miami ad school

MASTER DIGITAL Communication & Social Media

Hi. I´m Ana :)

I'm graduated in Public Relations, but I´ve

always been a Publicist.

I'm passionate about people.

I'm from SP (BRAZIL) and I love #caipisamba.

A little about me

I was Digital Account Executive in Brazil,

but since last year I am in Europe to travel

and study languages.

@anahmachado

#caipirinha #caipisamba #tabatinga #beach #brazil @anahmachado

why Do I want

MIAMI AD SCHOOL

to join

I DON´T WANT A PORTFOLIO. I WANT A GOOD IDEA

I DON´T WANT A UNIVERSITY. I WANT AN AGENCY EXPERIENCE

I DON´T WANT TO LEARN. I WANT TO CHANGE MY WAY OF THINKING

I WANT THE BEST. I WANT MIAMI AD SCHOOL

but now

BUSINESS

let´s go to

my biography

BY SOCIAL MEDIA PLATFORM

01

http://instagram.com/anahmachado

why Do I want to develop

IN DIGITAL COMMUNICATION?

02

BEING PART OF THE Z GENERATION CAN BE ONE OF THE ANSWERS

BUT, WHAT MOST ENCHANTS ME IN THE DIGITAL COMMUNICATION ARE THE POSSIBILITIES, LIKE

MAKING FRIENDS

WHAT WAS SUPPOSED TO BE NEW AND NOW IS A TREND, DEMANDS ORIGINALITY, GENIALITY,

CREATIVITY, PERSONIFICATION AND LESS MIMIMI

BRANDS MUST STOP THINKING AS BRANDS AND START TO THINK AS CONSUMERS. BRANDS OR A SIMPLE USER,

ALL OF THEM ARE CONTENT PRODUCERS

FROM THE MOMENT THAT WE ESTABLISH THE EQUALITY BETWEEN BRANDS AND CONSUMERS, THE

COMMUNICATION BECOMES MORE DEMOCRATIC

TO THE BRANDS GAIN AND TO REACH CUSTOMERS, IT’S NECESSARY TO THINK MORE, TO CREATE AND TO DARE

MORE AND ALSO TO DO MORE

THAT’S WHAT I WANT. PUTTING ALL THE ENERGY OF A YOUNG PUBLICIST FOR THIS MARKET THAT IS IN NEED OF PEOPLE WHO

THINKS LIKE A CONSUMER: EXIGENT, CREATIVE AND FRIEND

AND IF TOMORROW EVERYBOY GIVE UP, WILL LIVE AT THE SPACE AND WON'T USE DIGITAL ANYMORE I DON’T CARE. AFTER

ALL:

#ILOVESOCIALMEDIA

#KeepCalmAndHangout

#rome #colosseo #palatino # italy #stayfresh @anahmachado

if I would have to explain the similarity between filter apps, zone euro changes, microblogging and green products

WHAT HAD I SAID?

03

THAT ANY OF THIS STUFF WORKS ALONE. THE SAME TIME THAT ALL ARE INDIVIDUAL

ARE COLLECTIVE

YOU USE FILTER APP TO PUBLISH ONE PICTURE. BUT ONLY MAKES SENSE IF IT HAS BEEN SPREAD TO YOUR

NETWORK

THE EURO ZONE IS CHANGING TO BECOME MORE INTEGRATE WITH THE OTHERS. BUT IT ONLY WORKS IF

THE PEOPLE WORK TOGETHER AND SUPPORT EACH OTHER

YOU TELL ABOUT YOU IN YOUR MICROBLOGGING, BUT IT WILL BE SUCCESSFUL IF SOMEONE READ IT

THE GREEN PRODUCTS ARE BOUGHT BY SOMEONE THAT WANTS A HEALTH LIFE, BUT AT THE SAME TIME TO

HELP OUR WORLD

I MEAN THAT WHAT IS GOOD FOR SOMEONE IS ALSO GOOD FOR THE NEXT

OR IS MADE BY THE NEXT

I MEAN THAT THE WORD TODAY IS GLOBALIZED AND THE LIFE IS NOT GOOD IF

WAS NOT SHARED

YOU CAN´T CHANGE THE WORD ALONE

#ShareToConnect

#athens #greece #acropolis #history #eurotrip @anahmachado

how the MKT communication will change till 2020?

WHAT PLATAFORM SHOULD DISAPPEAR?

04

“THE SMARTPHONE REVOLUTION HAS TOUCHED EVERY CORNER OF THE WORD, AND THAT IN TURN IS

CHANGING HOW ANY DIGITAL MARKETING DOES BUSINESS”

REASONS TO BELIEVE

Last year, the search on Google was superior on mobile than on desktop.

Every day, people play 570 years ion Angry Birds.

You spend more time with your mobile than with someone.

20% of the internet consumer is used by gadgets.

COMPANIES THAT HAVEN´T BEEN MOVING INTO NEWER GENERATION (MONETIZING THE MOBILE

PLATAFORM) MIGHT DIE

SHOULD I BET ON FACEBOOK´S FAREWELL, LIKE ERIC JACHSONS? SHOULD I BET THAT YOUTUBE WON´T DIE

BECAUSE OF THE AUDIOVISUAL FUTURE?

I DON´T THINK SO. PEOPLE CAN REALIZE THAT IT IS DIFFICULT TO SPREAD A POST ON FACEBOOK BECAUSE THE SOCIAL NETWORK IS DAMAGING THE REPUTATION

WITH SNEAKY POLITICAL POSTS AND THEN START USING GOOGLE PLUS

SOCIAL MEDIA IS MADE BY PEOPLE

and

PEOPLE ARE MADE BY CHANGES

MKT COMMUNICATION IS GOING INTO THE MOBILE AGE

SO, THE PRIOR WEB GENERATION MUST RECYCLE THEMSELVES TO THE NEW

OR THEM DO IT, OR THEM WILL FINISH AS YAHOO

#3M #3MDOBRASIL #ilovemyjob #working @anahmachado

#UpdateOrDie

the channels that are going up and down

WHY ARE THEY IMPORTANT?

05

WEBDAM’S SEARCH COMPROVE: THE INBOUND MARKETING OFFERS 54% MORE FLUX

THAN TRADITIONAL OUTBOUND MARKETING. THE PAGES THAT HAVE VIDEOS INCREASES THE CONTENT

CONVERSION IN 86%

STRONGER CHANNELS PROVIDE INTERACT, PERSONALITY AND AUDIOVISUAL CONTENT as

YOUTUBE AND ADVERGAMES

TO REMIND -> SEO ALSO CONTRIBUTE TO THE BUSINESS DEVELOPMENT AND TO BOOST CLIENTS’

REACH, ESPECIALLY IF COMBINE SEARCH AND DISPLAY ADVERTISING

AND WHAT CHANNELS MIGHT GO UP IN SMOKE?

THOSE THAT DON´T ESTABLISH CONNECTION BETWEEN THE BRAND AND

CONSUMER VIA INTERACTIVE AND ATTRACTIVE TOLLS

WHAT I MEAN?

EMAIL MARKETING: PEOPLE SEND EMAIL FOR WORK OR SPECIFIC SUBJECTS. COMMUNICATION ON WEB HAS BECOME INSTANTANEOUS. BESIDES, THESE ADVERTISING TYPE WAS SO

USED BY THE COMPANIES THAT PEOPLE HAS BEEN ANGRY WHEN RECEIVE EMAIL MARKETING. MOREOVER, IT IS NOT A

COMMUNICATION OF TWO HANDS

SMS: ALSO WAS A GREAT CHANNEL OF COMMUNICATION. THE CHEAP CALLINGS PLANS LET PEOPLE IN TOUCH AT EVERY

TIME. HOWEVER, IT WAS CHANGED BY THE TECHNOLOGY IMPROVEMENT. NOW, THE IMPORTANT IS THE CONNECTION

3G OR 4G AND INSTANT MESSAGING

THE MAIN IDEA OF DIGITAL SUCCESSFUL IS TO ESTABLISH CONNECTION BETWEEN

BRAND AND CONSUMER, SPARING INSTANTANEITY AND RUNNING THE

COMMUNICATION CHALLENGES

#youpix #socialmedia #digital #trends @anahmachado

#ConnectToSurvive

what metaphor means the way that

I SOLVE PROBLEMS?

06

#UpForIt

how Google Gllas will change the way

THAT PEOPLE USE SOCIAL MEDIA?

07

GOOGLE GLASS IS OVERCOMING TO OFFER A NEW RELATIONSHIP BETWEEN THE USERS AND

TECHNOLOGY, AND MIGHT SET UP AN INTERACTION MORE INTUITIVELY

BUT IN FACT, WHAT IS THE GOOGLE GLASS? A PHONE WEREABLE ON THE USER FACE, OR ANOTHER WAY (A LITTLE BIT UNCOMFORTABLE) TO TAKE A COMPUTER WITH YOU, WHEREVER YOU WANT. BUT, IT HAS ONE

DIFFERENCE: THE GADGET SHOWS ONLY THE USER VISION

GOOGLE GLASS IS GOING TO INCREASE THE CONTENT PRODUCTION (AFTER ALL, IT WILL BE EASIER TO POST)

ON SOCIAL MEDIA AND TRANSFORM THE COPYRIGHT IN A BIG DEAL

THE UNFASHIONABLE TECHNOLOGY CARRIES THE HYBRIDIZATION OF

PHYSICAL SPACE WITH VIRTUAL ELEMENTS

PEOPLE WILL TALK LESS WITH EACH OTHER IN THE REAL WORD TO SURFING MORE. FOR EXAMPLE, IF YOU

ARE SIGHTSEEING WITH GOOGLE GLASS YOU DON’T NEED A TOURIST GUIDE, THE INFORMATION ABOUT A

MONUMENT IS IN YOUR EYES

IF THE GOOGLE GLASS WOULD DIE BUT THE TECHNOLOGY KEPT, IF WE WON’T HEAR VOICES ON THE

STREETS ANYMORE, I DON’T KNOW

BUT ABOUT ONE THING I AM SURE: THE PEOPLE WILL SOCIALIZE EACH TIME MORE ON SOCIAL MEDIA, KEEN

ON SPREAD THEN PERSONAL VISION

#sightseeing #madrid #spain @anahmachado

#MoreTouchLessSpeach

Me as an

OFFBEAT SUPERHERO

08

UNCONVETIONAL SUPERHERO

= INSPIRE HUMAN BEING

#SuperBeing

SO I WON´T WONDER ANY THING

I´LL JUST TELL THE TRUE

I AM THE ANA MACHADO HERO, MY POWER IS FREAK CREATIVITY AND MY

JOB IS TO TELL STORIES. I SAVE PEOPLE FROM THE SAMENESS AND PUSH UP

THEM TO TRY THE NEW. I FIGHT BY THE COMMON INTEREST AND HELP THE

DREAMS COME TRUE

#paris #eiffeltower #sunset #hapiness @anahmachado

I´M ANA MACHADO HERO. I´M PUBLICIST.

why Would I choose

IM?

09

HOW OFEN HAVE YOU LEFT YOUR PHONE AT HOME?

( ) ALWAYS ( ) SOMETIMES ( X ) NEVER

I SUPPOSE.

NOWADAYS, THE BRANDS ARE TALKING WITH MULTI-SCREEN CONSUMER

52% *OF THE ONLINE POPULATION WATCH TV TOUCHING MOBILE SIMULTANEOUSLY. MOREOVER,

THE JOURNEY PURCHASES ALSO BECOMING IN A MULTI-SCREEN EXPERIENCE.

*Google Insights´ inquiries, 2013

THE SOCIAL MEDIA IS ALWAYS RECYCLING. YESTERDAY, ORKUT. TODAY, FACEBOOK. TOMORROW,

WHO KNOWS?

BUT ONE TRUE IS SHOWED BY DATA AND REASEARCHES:

MOBILE IS TODAY AND WILL BE TOMORROW – OR MIGHT BE WEARABLE

GADGETS

#saopaulo #avenidapaulista #brasil #vivo @anahmachado

#WeAreMobile

a social platform to

CHANGE CULTURAL ATTITUTES

10

BRAZIL, A TROPICAL COUNTRY, BEAUTIFUL FOR ITS NATURE, AND WITH

28 MILLION PEOPLE WITH PHYSICAL DISABILITIES, BESIDES THE ESTIMATION

OF IBGE (BRAZILIAN INSTITUTE OF GEOGRAPHY AND STATISTICS)

THE PROBLEM FOR THEN?

#UrbanMobility

HOLES AND LACK OF RAMPS THAT ANNOYS PEOPLE IN WHEELCHAIRS.

ONE LIVID EXAMPLE IS THE COMPUTER TECHNICIAN JOÃO CARLOS ROCHA

WHEN HE TRIES TO TAKE THE BUS, ONE IS NOT ADAPTED, THE OTHER IS TOO FAR FROM THE BUS STOP.

THERE IS ALSO SOME THAT DOES NOT STOP

IN THE OTHER, THE ELEVATOR IS NOT WORKING. HE TAKES ALMOST ONE HOUR TO GET INTO THE BUS

RESTRUCTURE THIS MOBILITY SYSTEM IN BRAZIL TAKES TIME AND IT IS NOT AN EASY TASK. THE

CURRENT CONDITIONS ARE POOR AND THE TASK HAS BEEN TAKEN TO ANOTHER TIME BY THE BRAZILIAN

POLITICIANS

HOWEVER, WHY NOT START NOW ADDING TECHNOLOGY WITH THE WILL OF MAKING

GOOD THINGS?

#MoveToMoveOn

THE GADGET “MOVE TO MOVE ON” AIMS TO MAKE THE MOVEMENT OF PEOPLE WITH DISABILITY EASIER IN THE CITY OF SÃO PAULO AND ALLOWS THOSE WHO

MOVE EASILY HELP TO MOVE A BETTER WORLD

BASED ON GOOGLE MAPS, THE USER (PHYSICAL DEFICIENT) CAN GO ON THEIR ITINERARY AND SEE WHAT IS THE BEST ROUTE TO BE DONE, SINCE THE

GADGET WILL INDICATE THE QUALITY OF CITY SIDEWALKS, AS WELL AS ACCESSIBILITY IN PUBLIC

TRANSPORTATION

THE GADGET WILL PROVIDE A TOOL TO VOLUNTEERS, SO THEY CAN ENROLL AND VERIFY IF THERE IS ANY

PHYSICAL DEFICIENT THAT HAS THE SAME ITINERARY (HOME-WORK-WORK – HOME) OF THE VOLUNTEER

THEREFORE, THE VOLUNTEER MAY APPLY AS AN AID TO HELP THE PHYSICALLY DISABLED DURING THEIR

ROUTE

DEFINITION AND MAPPING OF ROUTES WILL MADE BY A FREE PLATAFORM. EVERYONE CAN CONTRIBUTE.

ANY USER CAN DISPLAY THE STATUS OF SIDEWALKS AND ACCESSIBILITY IN PUBLIC TRANSPORT, THROUGH THE GEOLOCATION INTEGRATED WITH THE SYSTEM TO

SEND TEXT AND PHOTO OR VIDEO

Move To Move On mobility for everyone

thanks for your attention

WILL MEET SOON

I hope we

¡ Hasta pronto!

:D