miami ad intro_artandtechnologie

ARTIFICIALDUCK STUDIOS/ 130

ADVANCED AD CONCEPTS

ART AND TECHNOLOGY

PATRIK DE JONG, ARTIFICIALDUCK STUDIOS


SUBJECT OF OUR TRIMESTER

HOW TO DEVELOPETRUELY NEW IDEASINVOLVINGTECHNOLOGY.


PART ONE

DEVELOPE A TRULY UNIQUE CONCEPTTHAT TOUCHES HEARTS, WORK AS AN ARTIST.


PART ONE

DON‘T THINK OF BRANDS, DON‘T EVER LOOK AT OTHER ADVERTISMENTS.


PART TWO


PART TWO

DEVELOPE A TRUELY ARTISTIC CONCEPT FOR A REAL WORLD BRAND.


PART TWO

...STILL DON‘T LOOK AT OTHER ADVERTISMENTS.


SUBJECTS OF OUR TRIMESTER

GENERATIVE DESIGNPHYSICAL COMPUTINGDATAVISUALISATIONIMPORTANCE OF DETAILS, MATERIALSRESEARCH: DIG DEEPER DON‘T COPY


THREE EXAMPLES


Das Briefing


TECHNOLOGY CAN BEA GREAT SOURCE FOR INSPIRATION, BUT...THE KINECT EXPERIENCE


...SOMETIMES YOU END UP BEEING USEDTHE KINECT EXPERIENCE


HACKING THE MICROSOFT KINECT SENSOR

ME, BERLIN ADAM PRUDEN, BOSTON


A NEW TECHNOLGY IS NOT AUTOMATICALYA NEW IDEA.


SOME GUIDELINES


DON‘T BE AFRAID.THE BEST INVENTIONS ARE SELDOM DONEBY SPECIALISTS, SO YOU DON‘T HAVE TO BE A NERD.


KNOW WHAT YOU WANT.AND REFINE IT IN THE PROCESS


CONTEXTSPEND THE SAME TIME THINKING ABOUT THE MESSAGE AS YOU SPEND THINKING ABOUT THE TECHNOLOGY


ITS OK TO FEEL SOMETHINGTHE VIRAL ASPECT


IT EVEN HELPSTHE VIRAL ASPECT


CREATE A TRUELYUNIQUE EXPERIENCEBUT DON‘T SHOUT


EXERCISE


START WITH YOUR PERSONAL INTEREST CAN YOU REMEMBER THE LAST TIME YOU WHERE AMAZED BY A SCIENTIFIC OR ARTISTIC SUBJECT?


THANK YOU!

SOURCES:

CREATIVEAPPLICATIONS.NET

GENERATORX.NET

VISUALCOMPLEXITY.COM

TED TALKS

RCA LONDONUDK BERLIN

Education