addressing development challenges in the 21 st century
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Addressing development challenges in the 21st century
Strategies to maximize corporate and individual donations for the modern non-profit organizationPresenters
Brett Gilmer Howard
LeBoeuf Nathan Schuh
Purpose: To help the organization maximize
resources in the development department to:
1) Exceed annual fund raising goals2) Identify and grow revenue generated
by existing donors3) Target and develop new benefactors
using historical data
Past Fundraising Highlights2012
$6,560,000 Donated
241 solicitations
2013 $6,597,000 Donated
280 solicitations
Historical Funding by Source
Historical Funding by General Purpose
Historical Funding by Specific Purpose
Funding by Source & Specific Purpose
Funding by Source & Specific Purpose
Most Satisfactory Gifts by Source
Least Productive Gifts by Source
Fund Raising by Location and Source
Vital Statistics By Source Individuals Contribute Largest Portion
Totaling $8.4 million for 2012-13 Average $18,500 per contribution Received 50% of requested amount Average two-month lead time
Companies Contribute Largest Individual Gift
Totaling $3 million for 2012-13 Average $99,000 per contribution Received 75% of requested amount Average one-month lead time
Seasonal Tendency of Fund Raising
Percentage of Funds Received by Qtr
Lead Time by Source
Lead Time by Source & Specific Purpose
Lead Time for Funds (Whole Dataset)
Recommendation by Month Don’t be afraid to challenge your donors
during peak giving season: When you ask for a lot you receive a lot
June to August in 2012 March to August in 2013
Organize a fundraising event or drive for March, April, and May
Take advantage of tax returns Increase revenues for whole year by
improving three moderate months
Strategies to Drive Results 1) Increase Overall Quantity of solicitations 2) Increase quality of solicitations
Target existing donators for higher contribution
3) Target specific demographics for higher yield donations
Tips When Asking DON’T: Surprise them DON’T: Be boring DON’T: Talk too much
DO: Research your donors DO: Ask them for advice DO: Always ask for a specific amount
Questions?
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