Addressing development challenges in the 21st century

Strategies to maximize corporate and individual donations for the modern non-profit organizationPresenters

Brett Gilmer Howard

LeBoeuf Nathan Schuh

Purpose: To help the organization maximize

resources in the development department to:

1) Exceed annual fund raising goals2) Identify and grow revenue generated

by existing donors3) Target and develop new benefactors

using historical data

Past Fundraising Highlights2012

$6,560,000 Donated

241 solicitations

2013 $6,597,000 Donated

280 solicitations

Historical Funding by Source

Historical Funding by General Purpose

Historical Funding by Specific Purpose

Funding by Source & Specific Purpose

Funding by Source & Specific Purpose

Most Satisfactory Gifts by Source

Least Productive Gifts by Source

Fund Raising by Location and Source

Vital Statistics By Source Individuals Contribute Largest Portion

Totaling $8.4 million for 2012-13 Average $18,500 per contribution Received 50% of requested amount Average two-month lead time

Companies Contribute Largest Individual Gift

Totaling $3 million for 2012-13 Average $99,000 per contribution Received 75% of requested amount Average one-month lead time

Seasonal Tendency of Fund Raising

Percentage of Funds Received by Qtr

Lead Time by Source

Lead Time by Source & Specific Purpose

Lead Time for Funds (Whole Dataset)

Recommendation by Month Don’t be afraid to challenge your donors

during peak giving season: When you ask for a lot you receive a lot

June to August in 2012 March to August in 2013

Organize a fundraising event or drive for March, April, and May

Take advantage of tax returns Increase revenues for whole year by

improving three moderate months

Strategies to Drive Results 1) Increase Overall Quantity of solicitations 2) Increase quality of solicitations

Target existing donators for higher contribution

3) Target specific demographics for higher yield donations

Tips When Asking DON’T: Surprise them DON’T: Be boring DON’T: Talk too much

DO: Research your donors DO: Ask them for advice DO: Always ask for a specific amount

Questions?