ad campaign – progressive insurance

THE PROBLEM

Consumers know Progressive is there to cover the things they need. But what about the things they really need, or the things they didn’t even know they needed?

OBJECTIVES

TARGET

Us. And by us, we mean millenials. We’re young and life is simple. We’re just getting on our feet financially, and we’re ready to start building the perfect life. A lot is up in the air, but we know there are things we need. And there are things that matter to us. SO how can we protect all of this? Well, there’s your answer. By protecting all of it.

2 SURVEYS 267 RESPONSES

STRATEGY

THE COOL PARENT

THE BIG IDEA.

SOCIAL MEDIAINSURANCEBY

#DontPoke

TV

PAID & ORGANIC SOCIAL

TV

PAID & ORGANIC SOCIAL

ORGANIC SOCIAL

PAID & ORGANIC SOCIAL

FACEBOOK CONNECT

In the time it took you to skip this ad, 1.2 million parents poked someone on Facebook.

Don’t let this happen to you.

PRODUCTION BUDGET

MEDIA BUDGET

MEDIA BUDGET

MEDIA BUDGET

MEDIA BUDGET

MEDIA TIMELINE

MEASURMENT

THE FUTURE

THANK YOU.