ad campaign – progressive insurance
TRANSCRIPT
![Page 1: Ad Campaign – Progressive Insurance](https://reader036.vdocuments.mx/reader036/viewer/2022062412/58721f2e1a28ab3f188b7fa3/html5/thumbnails/1.jpg)
THE PROBLEM
![Page 2: Ad Campaign – Progressive Insurance](https://reader036.vdocuments.mx/reader036/viewer/2022062412/58721f2e1a28ab3f188b7fa3/html5/thumbnails/2.jpg)
Consumers know Progressive is there to cover the things they need. But what about the things they really need, or the things they didn’t even know they needed?
![Page 3: Ad Campaign – Progressive Insurance](https://reader036.vdocuments.mx/reader036/viewer/2022062412/58721f2e1a28ab3f188b7fa3/html5/thumbnails/3.jpg)
OBJECTIVES
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TARGET
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Us. And by us, we mean millenials. We’re young and life is simple. We’re just getting on our feet financially, and we’re ready to start building the perfect life. A lot is up in the air, but we know there are things we need. And there are things that matter to us. SO how can we protect all of this? Well, there’s your answer. By protecting all of it.
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2 SURVEYS 267 RESPONSES
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STRATEGY
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THE COOL PARENT
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THE BIG IDEA.
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SOCIAL MEDIAINSURANCEBY
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#DontPoke
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TV
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PAID & ORGANIC SOCIAL
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TV
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PAID & ORGANIC SOCIAL
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ORGANIC SOCIAL
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PAID & ORGANIC SOCIAL
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FACEBOOK CONNECT
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In the time it took you to skip this ad, 1.2 million parents poked someone on Facebook.
Don’t let this happen to you.
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PRODUCTION BUDGET
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MEDIA BUDGET
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MEDIA BUDGET
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MEDIA BUDGET
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MEDIA BUDGET
![Page 35: Ad Campaign – Progressive Insurance](https://reader036.vdocuments.mx/reader036/viewer/2022062412/58721f2e1a28ab3f188b7fa3/html5/thumbnails/35.jpg)
MEDIA TIMELINE
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MEASURMENT
![Page 37: Ad Campaign – Progressive Insurance](https://reader036.vdocuments.mx/reader036/viewer/2022062412/58721f2e1a28ab3f188b7fa3/html5/thumbnails/37.jpg)
THE FUTURE
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THANK YOU.