acadgild webinar - get introduced to digital marketing

presents

Webinar on Digital Marketing

Presented by: Mansi Sinha

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What is Traditional Marketing?

2Digital Marketing

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Traditional Vs Digital Marketing

Digital Marketing 3

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Traditional Vs Digital Marketing (Contd.)

• Costlier• Scattered Audience• Delayed Communication• Lower ROI• Estimated reporting

• Cost effective• Targeted Audience• Immediate Communication• Higher ROI• Accurate reporting

Digital Marketing 4

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World of Digital Marketing

5Digital Marketing

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Search Engine Optimization (SEO)

6Digital Marketing

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YouTube Emergence

Digital Marketing 7

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Search Engine Optimization (SEO) (Contd.)

8Digital Marketing

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Search Engine Optimization (SEO) (Contd.)

9Digital Marketing

• Google PPC AdsGoogle PPC Ads

Organic Search Result

Optimized Page for selected

keywords

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Google Backend Technology

10Digital Marketing

Webserver

Index Server Humming bird- SEO Algorithm

User Search Query

Document Server

Results

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SEO Techniques

11Digital Marketing

• White Hat Techniques

• Ethical

• Black Hat Techniques

• Unethical

• Will get Penalty

• Crawlers or Spiders visit

• cache:wolkensoftware.com

• Links

• Link Building

• Backlinkwatch.com

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On Page & Off Page SEO

12Digital Marketing

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On Page & Off Page Black Hat Strategies

13Digital Marketing

On Page Black Hat Technique

• Cloaking

• Hidden Text

• Duplicate Content

• Keyword Density

• Door way pages

• Orphan Page

Off Page Black Hat Technique

• Black Link from irrelevant page

• Paid Backlinks

• Back link coming from door way pages

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SEO White Hat Techniques

14Digital Marketing

• Research & Analysis

• Client Requirements

• Audit-initial Analysis of client

• Competitor Research

• Making SEO Friendly Website

• Site Structure

• URL Structure

• Keyword Research

• Keyword Implementation

• Content Optimization

• Header Tags

• Image Optimization

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Types of Advertisement

Google Search Ads

Display ads

Social Media Ads

Affiliate Marketing

Mobile Advertising

Email Advertising

Online Classified Advertising

YouTube Marketing

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Types of Advertisement (Contd.)

16Digital Marketing

Based on cost

• PPC

• CPM

• CPV

• CPL

• CPA

Based on design

• Text Ads

• Banner Ads

• Video Ads

• Pop Ups

• Pop Unders

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SEM- Buying

Digital Marketing 17

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Implications on Strategies

18Digital Marketing

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PPC Process

Digital Marketing 19

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PPC Set Up

Digital Marketing 20

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Reporting

Google Analytics

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Reporting

Google Webmaster Tool

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Thank You!

Digital Marketing 23

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Any Questions?

24Digital Marketing

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Contact Info:

o Website : http://www.acadgild.com

o LinkedIn : https://www.linkedin.com/company/acadgild

o Facebook : https://www.facebook.com/acadgild

o Support: support@acadgild.com

Get in Touch with ACADGILD

25Digital Marketing