acadgild webinar - get introduced to digital marketing
TRANSCRIPT
presents
Webinar on Digital Marketing
Presented by: Mansi Sinha
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What is Traditional Marketing?
2Digital Marketing
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Traditional Vs Digital Marketing
Digital Marketing 3
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Traditional Vs Digital Marketing (Contd.)
• Costlier• Scattered Audience• Delayed Communication• Lower ROI• Estimated reporting
• Cost effective• Targeted Audience• Immediate Communication• Higher ROI• Accurate reporting
Digital Marketing 4
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World of Digital Marketing
5Digital Marketing
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Search Engine Optimization (SEO)
6Digital Marketing
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YouTube Emergence
Digital Marketing 7
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Search Engine Optimization (SEO) (Contd.)
8Digital Marketing
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Search Engine Optimization (SEO) (Contd.)
9Digital Marketing
• Google PPC AdsGoogle PPC Ads
Organic Search Result
Optimized Page for selected
keywords
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Google Backend Technology
10Digital Marketing
Webserver
Index Server Humming bird- SEO Algorithm
User Search Query
Document Server
Results
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SEO Techniques
11Digital Marketing
• White Hat Techniques
• Ethical
• Black Hat Techniques
• Unethical
• Will get Penalty
• Crawlers or Spiders visit
• cache:wolkensoftware.com
• Links
• Link Building
• Backlinkwatch.com
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On Page & Off Page SEO
12Digital Marketing
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On Page & Off Page Black Hat Strategies
13Digital Marketing
On Page Black Hat Technique
• Cloaking
• Hidden Text
• Duplicate Content
• Keyword Density
• Door way pages
• Orphan Page
Off Page Black Hat Technique
• Black Link from irrelevant page
• Paid Backlinks
• Back link coming from door way pages
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SEO White Hat Techniques
14Digital Marketing
• Research & Analysis
• Client Requirements
• Audit-initial Analysis of client
• Competitor Research
• Making SEO Friendly Website
• Site Structure
• URL Structure
• Keyword Research
• Keyword Implementation
• Content Optimization
• Header Tags
• Image Optimization
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Types of Advertisement
Google Search Ads
Display ads
Social Media Ads
Affiliate Marketing
Mobile Advertising
Email Advertising
Online Classified Advertising
YouTube Marketing
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Types of Advertisement (Contd.)
16Digital Marketing
Based on cost
• PPC
• CPM
• CPV
• CPL
• CPA
Based on design
• Text Ads
• Banner Ads
• Video Ads
• Pop Ups
• Pop Unders
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SEM- Buying
Digital Marketing 17
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Implications on Strategies
18Digital Marketing
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PPC Process
Digital Marketing 19
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PPC Set Up
Digital Marketing 20
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Reporting
Google Analytics
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Reporting
Google Webmaster Tool
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Thank You!
Digital Marketing 23
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Any Questions?
24Digital Marketing
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Contact Info:
o Website : http://www.acadgild.com
o LinkedIn : https://www.linkedin.com/company/acadgild
o Facebook : https://www.facebook.com/acadgild
o Support: [email protected]
Get in Touch with ACADGILD
25Digital Marketing