aaf: using social media to promote your club

Using Social MediaTo Promote Your

ClubJune 12, 2010

Agenda

01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A

01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A

Facebook.com/garyware

Gary Ware

LinkedIn.com/in/garyware

Who am I?Gary Ware

Twitter.com/garyware

Who am I?Gary Ware

01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A

Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

(source: Wikipedia)

Huh?

Social Media is just another tool in your

communications arsenal

DON’T Assume Social Media is the Answer to Everything!!

Your Social Media Tactics Needs to Align With your Club’s Overall Strategy

THAT DOESN’T MEAN THAT YOU SHOULD TREAT SOCIAL MEDIA

AS ANOTHER CHANNEL FOR

BROADCASTING BULLSH*T.

It’s Supposed to be a Dialogue,NOT a Monologue

You are not a machine

You need to establish your voice/Personality

Social Media doesn’t have to be perfect

01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A

Increase Membership at

Club Events

INCREASE MEMBER/NON MEMBER ENGAGEMENT

Ad 2 SD Twitter Pub Crawl

#ad2ddtt

01Intro 02What is Social Media03Ad 2 SD’s ‘09-’10 Communications Strategy043 Areas Where Social Media Could Fit 05Wrap Up06Q & A

How Should You Measure Social Media?

AudienceEngagementLoyaltyInfluenceAction

01Intro 02What is Social Media03Ad 2 SD’s ‘09-’10 Communications Strategy043 Areas Where Social Media Could Fit 05Wrap Up06Q & A

Thank You!Gary Ware

Ad 2 San Diego President

http://ad2sd.comhttp://twitter.com/ad2sd