aaf: using social media to promote your club
DESCRIPTION
Presentation from the workshop that I did on using Social Media to Promote Your Club at the 2010 National AAF Convention in Orlando, FL.TRANSCRIPT
Using Social MediaTo Promote Your
ClubJune 12, 2010
Agenda
01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A
01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A
Facebook.com/garyware
Gary Ware
LinkedIn.com/in/garyware
Who am I?Gary Ware
Twitter.com/garyware
Who am I?Gary Ware
01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A
Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
(source: Wikipedia)
Huh?
Social Media is just another tool in your
communications arsenal
DON’T Assume Social Media is the Answer to Everything!!
Your Social Media Tactics Needs to Align With your Club’s Overall Strategy
THAT DOESN’T MEAN THAT YOU SHOULD TREAT SOCIAL MEDIA
AS ANOTHER CHANNEL FOR
BROADCASTING BULLSH*T.
It’s Supposed to be a Dialogue,NOT a Monologue
You are not a machine
You need to establish your voice/Personality
Social Media doesn’t have to be perfect
01Intro 02What is Social Media03Areas Where Social Media Fit In 04Wrap Up05Q & A
Increase Membership at
Club Events
INCREASE MEMBER/NON MEMBER ENGAGEMENT
Ad 2 SD Twitter Pub Crawl
#ad2ddtt
01Intro 02What is Social Media03Ad 2 SD’s ‘09-’10 Communications Strategy043 Areas Where Social Media Could Fit 05Wrap Up06Q & A
How Should You Measure Social Media?
AudienceEngagementLoyaltyInfluenceAction
01Intro 02What is Social Media03Ad 2 SD’s ‘09-’10 Communications Strategy043 Areas Where Social Media Could Fit 05Wrap Up06Q & A
Thank You!Gary Ware
Ad 2 San Diego President
http://ad2sd.comhttp://twitter.com/ad2sd