aa munro & hm aim presentation - facebook
Post on 13-May-2015
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The Nuts & Bolts of AA Munro• 19 offices across Nova Scotia• Strong local roots
About Highland Multimedia• Full service agency in Antigonish• Background in web design and graphics
Our Facebook Experience• Group pages• Multiple geographic pages• Various attempts at gaining likes
($1 donation/like)
The Turning Point
• Relationship with Highland Multimedia• Launch new Facebook
page Aug 2011
Fire Hall Contest• Initial expectations• Key success factorso Multiple networkso Significant incentiveso Easy to participate
Results• Why it worked?• Maintaining Likes
Recent Social Media Strategy
• School Breakfast Program• Content Strategy• Integration with traditional ads
Questions for Joel & James?
• facebook.com/highlandmultimedia• facebook.com/aamunro
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