The Nuts & Bolts of AA Munro• 19 offices across Nova Scotia• Strong local roots

About Highland Multimedia• Full service agency in Antigonish• Background in web design and graphics

Our Facebook Experience• Group pages• Multiple geographic pages• Various attempts at gaining likes

($1 donation/like)

The Turning Point

• Relationship with Highland Multimedia• Launch new Facebook

page Aug 2011

Fire Hall Contest• Initial expectations• Key success factorso Multiple networkso Significant incentiveso Easy to participate

Results• Why it worked?• Maintaining Likes

Recent Social Media Strategy

• School Breakfast Program• Content Strategy• Integration with traditional ads

Questions for Joel & James?

• facebook.com/highlandmultimedia• facebook.com/aamunro

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