a perspective on product management - product camp sydney keynote

© 2003 – 2009 Bigcommerce Pty. Ltd.

Product Camp November 24, 2012 Asok Boopathy

A perspective on product management

A perspective on product management

© 2003 – 2009 Bigcommerce Pty. Ltd.

The Product

Customers

Focus/Personas

Brand Promise

Craftsmanship

The Purple Cow

Continuous Optimisation

State of the Business

Keypoints The circle of product management

It is not just about “The Product”

Know your customers

You can’t be all things to everyone

Brand promise

Craftmanship

Create a “Purple Cow”

Continuous Optimisation

Understand the state of your business

© 2003 – 2009 Bigcommerce Pty. Ltd.

The Product

Customers

Focus/Personas

Brand Promise

Craftsmanship

The Purple Cow

Continuous Optimisation

State of the Business

Keypoints

The circle of product management

It is not just about “The Product”

Know your customers

You can’t be all things to everyone

Brand promise

Craftmanship

Create a “Purple Cow”

Continuous Optimisation

Understand the state of your business

People, more people, armies of people- Communication

- Alignment

- Changing the DNA

© 2003 – 2009 Bigcommerce Pty. Ltd.

Data

DATA DATAThe Product

Customers

Focus/Personas

Brand Promise

Craftsmanship

The Purple Cow

Continuous Optimisation

State of the Business

Keypoints

The circle of product management

It is not just about “The Product”

Know your customers

You can’t be all things to everyone

Brand promise

Craftmanship

Create a “Purple Cow”

Continuous Optimisation

Understand the state of your business

People, more people, armies of people- Communication

- Alignment

- Changing the DNA

© 2003 – 2009 Bigcommerce Pty. Ltd.

Data

DATA DATAThe Product

Customers

Focus/Personas

Brand Promise

Craftsmanship

The Purple Cow

Continuous Optimisation

State of the Business

Keypoints

The circle of product management

It is not just about “The Product”

Know your customers

You can’t be all things to everyone

Brand promise

Craftmanship

Create a “Purple Cow”

Continuous Optimisation

Understand the state of your business

People, more people, armies of people- Communication

- Alignment

- Changing the DNA

© 2003 – 2009 Bigcommerce Pty. Ltd.

The purple cow

© 2003 – 2009 Bigcommerce Pty. Ltd.

Know the state of your business

Realignment

Start-up

Turnaround

Shutdown

GROWTH

FAIL

FAIL

Sustaining Success

1st full calendar year 2nd full calendar

year 3rd full calendar year

$-

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

$700,000,000

$800,000,000

Amazon.com Sales Ebay GMV (gross merchandise value) Bigcommerce Client Revenue

© 2003 – 2009 Bigcommerce Pty. Ltd.

Questions?

Comments?

© 2003 – 2009 Bigcommerce Pty. Ltd.

Thank you!