a make it or break it navigation

A MAKE IT or BREAK IT

Navigation

Aaron Quinn Founder / Creative Director at eHouse Studio

@aaronquinn

Let me get to know you.

I AM OBSESSED WITH

Surfing

https://flic.kr/p/eJrmLv

IF YOU DON’T BARF YOUR NOT WORKING

Hard Enough

https://flic.kr/p/eUFAAM

https://flic.kr/p/75KtS9

GUIDE THEM ALONG

Their Way

01

https://www.youtube.com/watch?v=yBxobHGniB4

– Converting Search into Navigation: http://www.nngroup.com/articles/search-navigation/

“probability of success drops from 64% to 28% when we go

from an easy to a difficult search problem”

https://flic.kr/p/aKM3k2 https://flic.kr/p/btDtvW

ROADSIGNS vs. BILLBOARDS

FLAT

DEEP

vs

http://bit.ly/1hI5OdP https://flic.kr/p/av4iPT

AGAIN WITH the ROADSIGNS

GIFT FINDERS ARE BASED on MENTAL MODELS

IMAGES CAN HELP IDENTIFY LABELS and CATEGORIES

LABELS & GROUPINGSGood

02

LESS COMMON SENSE and MORE

Consensus

http://bit.ly/1qp3ivr

SYSTEM 1Cognitive ease

SYSTEM 2Cognitive strain

Thinking, Fast and Slow, Nobel Prize–winning economist Daniel Kahneman - http://amzn.to/1uAEtdC

USER CLASSIFICATION SCHEMES by CARD SORTING

https://flic.kr/p/66skhi

IT WEIRDS PEOPLE OUT and CAUSES

Confusion

Ritz Camera

Ritz Camera

TASK 1 Find Men’s Board Shorts !1. Home

2. Clothing

3. Men Clothing

4. Swimwear

5. Swimsuit Bottoms

6. Filter: Styles: Board Shorts

TASK 2 Find Men’s Rain Coat !1. Home

2. Clothing

3. Men Clothing

4. Coats & Outerwear

5. Filter: Type: Rain Coats

TASK 3 Find Men’s Vans Shoes !1. Home

2. Shoes

3. Men’s

4. Sneaker & Athletic Shoes

5. Filter: Brand: Vans

NAVIGATION INFLUENCED by SEARCH &

Search as Navigation

03

1. Make unambiguous paths

2. Use user classification schemes

3. Let navigation be influenced by search & use search as navigation

If we can marry a user's thought process to a navigation, they can focus

more on the content presented and less on how to find things.

@aaronquinn

Thank You

Illustrations by Rhiannon Bode