a make it or break it navigation
DESCRIPTION
When people can't find what they need on your site, they gather the town's people with pitchforks and torches. As designers and information architects we are faced with the challenge that designing a good navigation system can often times be difficult. We have to factor the usability, business strategies, category revenue, ROI, SEO, etc. At times we are working with less than perfect information and short timelines, yet most people see a good navigation as a minimum requirement to having a good experience on your site. During this talk, we will cover setting goals for your website's navigation and share practices, strategies and experiences you can use. This talk is for students, new designers or practicing designers and information architects working on or interested in working on large content and e-commerce sites.TRANSCRIPT
A MAKE IT or BREAK IT
Navigation
Aaron Quinn Founder / Creative Director at eHouse Studio
@aaronquinn
Let me get to know you.
GUIDE THEM ALONG
Their Way
01
– Converting Search into Navigation: http://www.nngroup.com/articles/search-navigation/
“probability of success drops from 64% to 28% when we go
from an easy to a difficult search problem”
https://flic.kr/p/aKM3k2 https://flic.kr/p/btDtvW
ROADSIGNS vs. BILLBOARDS
FLAT
DEEP
vs
http://bit.ly/1hI5OdP https://flic.kr/p/av4iPT
AGAIN WITH the ROADSIGNS
GIFT FINDERS ARE BASED on MENTAL MODELS
IMAGES CAN HELP IDENTIFY LABELS and CATEGORIES
LABELS & GROUPINGSGood
02
SYSTEM 1Cognitive ease
SYSTEM 2Cognitive strain
Thinking, Fast and Slow, Nobel Prize–winning economist Daniel Kahneman - http://amzn.to/1uAEtdC
IT WEIRDS PEOPLE OUT and CAUSES
Confusion
Ritz Camera
Ritz Camera
TASK 1 Find Men’s Board Shorts !1. Home
2. Clothing
3. Men Clothing
4. Swimwear
5. Swimsuit Bottoms
6. Filter: Styles: Board Shorts
TASK 2 Find Men’s Rain Coat !1. Home
2. Clothing
3. Men Clothing
4. Coats & Outerwear
5. Filter: Type: Rain Coats
TASK 3 Find Men’s Vans Shoes !1. Home
2. Shoes
3. Men’s
4. Sneaker & Athletic Shoes
5. Filter: Brand: Vans
NAVIGATION INFLUENCED by SEARCH &
Search as Navigation
03
1. Make unambiguous paths
2. Use user classification schemes
3. Let navigation be influenced by search & use search as navigation
If we can marry a user's thought process to a navigation, they can focus
more on the content presented and less on how to find things.
@aaronquinn
Thank You
Illustrations by Rhiannon Bode